This module comprises of both oral and aural skills, to be taken alongside the Written Skills module. It builds upon skills gained in the first year.

This module aims to enhance your linguistic proficiency in spoken German in a range of formal and informal settings (both spontaneous and prepared). Specific attention will be given to developing good, accurate pronunciation and intonations well as fluency, accuracy of grammar, and vocabulary when speaking the language.

This module also aims at broadening students’ knowledge about different aspects of modern society, politics and culture, and contemporary issues and institutions in order to prepare them for residence abroad in their 3rd year.

By the end of this module, you will have had the opportunity to enhance your comprehension of the spoken language, as used in both formal speech, and in everyday life situations including those that you may encounter in German-speaking countries.

This module comprises of both oral and aural skills, to be taken alongside the corresponding Written Language module. It builds upon skills gained in the first year. Students who have taken the Intensive language course in their first year, normally follow this course throughout the second year.

The module aims to enhance your linguistic proficiency in spoken German in a range of formal and informal settings (both spontaneous and prepared). Specific attention will be given to developing good, accurate pronunciation and intonations well as fluency, accuracy of grammar, and vocabulary when speaking the language.

This module also aims at broadening your knowledge about different aspects of modern society, politics and culture, and contemporary issues and institutions in order to prepare them for residence abroad in their 3rd year.

By the end of this module, you will have had the opportunity to enhance your comprehension of the spoken language, as used in both formal speech, and in everyday life situations including those that you may encounter in German-speaking countries.

This module comprises of reading and writing skills to be taken alongside the Oral Skills module.

This module aims to consolidate skills you have hopefully developed in the first year of study, and enable you to build a level of competence and confidence required to familiarise yourselves with the culture and society of countries where your studied language is spoken.

The module aims to enhance your proficiency in the writing of German (notes, reports, summaries, essays, projects, etc.) including translation from and into German; and the systematic study of German lexis, grammar and syntax.

The module aims to enhance your linguistic proficiency, with particular emphasis on reading a variety of sources and on writing fluently and accurately in the language, in a variety of registers.

This module comprises of reading and writing skills to be taken alongside the Oral Skills module.

This module aims to consolidate skills you have hopefully developed in the first year of study, and gives you the opportunity to build a level of competence and confidence required to familiarise yourselves with the culture and society of countries where your studied language is spoken.

The module aims to enhance your proficiency in understanding spoken German, as well as in the writing of German (notes, reports, summaries, essays, projects, etc.) including translation from and into German; and the systematic study of German lexis, grammar and syntax.

The module aims to enhance your linguistic proficiency, with particular emphasis on reading a variety of sources and on writing fluently and accurately in the language, in a variety of registers.

This module is a non-credit bearing module. If you are a major student going abroad in your second or third year you are enrolled on it during the year prior to your departure, and timetabled to attend the events. These include: introduction to the International Placement Year and choice of activities; British Council English Language Assistantships and how to apply; introduction to partner universities and how they function; working in companies abroad; finance during the International Placement Year; research skills and questionnaire design; teaching abroad; curriculum writing and employability skills; and welfare and wellbeing.

What has it meant to be German over the past two hundred years? This module provides students with awareness of the ‘must-know’ moments and movements that have shaped contemporary German-language culture, while developing skills in critical-textual analysis, including film, poetry, drama, and political writing. It takes you on a journey through moments and movements across two centuries of cultural history, encountering along the way a series of radical thinkers, writers, filmmakers and creative artists. The main aim of the module is twofold: to build students' reading knowledge of German while giving them a flavour of the rich cultural output that has defined the modern German-speaking realm.

The overall aim of this module is to develop an appreciation and understanding of the fast-moving and multi-faceted world of advertising from both a theoretical and managerial perspective.

We will focus on advertising within the private sector and cover a number of contemporary issues in advertising, including social and ethical issues, international advertising and advertising regulation. On completion of this module, you should be able to demonstrate a clear understanding of advertising theory, strategy and execution.

The main aim of this module is to provide students with a critical understanding of the ethical dilemmas that are associated with business and management. It will examine the various ways in which we make sense and speak about ethics, how questions of right and wrong occur and what responses they elicit. In simpler terms, if we describe ethics as being about sorting out right from wrong, our interest is on what constitutes ethical conduct, and on who the appropriate agent of this conduct might be. A critical understanding means that this module does not aim at providing answers or tools that would solve the various problems of ethics or that would guarantee the ethical behaviour of managers.

This module aims to advance knowledge of entrepreneurship by experiencing aspects of the business start-up process through project-based activities. It aims to help you understand you own enterprise skills and develop the ability to communicate new business ideas using opportunity business models in the context of business start-up.

The overall aim of this module is to develop an appreciation and understanding of consumer behaviour from both managers' and consumers' perspectives, building on current research in consumer behaviour and the social sciences generally. The lectures initially focus on consumers as individuals and then consider more closely the influence of our social experiences on behaviour. The workshops provide a chance to focus on a specialist topic within the field, focusing upon improving academic reading and analysis skills.

The module gives you a unique opportunity to engage with the key academic and industry-led questions at the forefront of digital marketing practice. It will stimulate your understanding around the following questions:

• How can we create data-driven, effective digital marketing campaigns?
• How does the consumer decision-making journey change in a digital space?
• How does digital technology transform marketing strategy in a business-to-consumer and business-to-business context?
• Why do so many companies fail in managing cyber risk despite having cybersecurity measures in place?

As well as engaging with academic perspectives, you will practice real-life integrated digital campaign planning using industry-leading global data from Similarweb. An external industry expert session ensures that you also gain further insight into relevant careers and the practice of digital marketing.

Building upon Entrepreneurial Learning theories, this course prepares you to understand the core dimensions of an entrepreneurial mindset and guides you to find and assess opportunities, seek answers, gather resources and implement solutions regardless of your specific context or institutional constraints.

This module develops an understanding of the different issues underlying business creation and development. It familiarises you with current theory and research and enables you to understand the processes of enterprise creation and development and the behaviours, motivations and business strategies of entrepreneurs – considering also how these affect the types and performance of the new ventures created.

The module also examines the primary issues associated with entrepreneurial activity in franchise systems, in mature organisations and larger corporations, and in not-for-profit contexts. Frequent use is made of illustrative case histories, and several visiting speakers will share the reality of their entrepreneurial experience with you.

The humanities were once regarded as having an intrinsic value. As disciplines devoted to the study of cultures and societies, the humanities enjoyed prestige as areas of inquiry that were uniquely placed to probe the human condition. But do the humanities still have a role to play in a world where science and technology appear to be driving political and social agendas? Can they help us address global challenges?

This module encourages you to engage with these questions by examining the history of the humanities in different linguistic and cultural contexts, by exploring the connection between the humanities and other disciplines across time and space, and by engaging with the tradition of critical thinking that is central to the identity of the discipline.

You will explore the intersection between the humanities and other disciplines with the aim of understanding what other disciplines can bring to study of art and, conversely, the value of art in our contemporary, outcome-driven world.

Human Resource Development (HRD) is a dynamic and evolving area that is part of Human Resource Management (HRM). This module follows on from the Human Resource Management module and assumes the centrality of the self in managerial discourses. Where HRM focuses on a wide range of processes that deal with the needs and activities of people in an organisation, within those processes HRD in the new economy is concerned with the theory and practice related to training, learning and development for both the benefit of individuals and the organisation. In 1989 McLagan proposed that HRD comprises of three main areas: Training and Development; Organisational Development and Career Development.

This module will take McLagan's three themes and offer a contemporary look at the tensions that occur when human resources (people) are exhorted through particular managerial discourses.

Human Resource Management is that part of management that happens to everyone, all the time. Nobody can escape HRM. We are all human resources and, therefore, it should not be a surprise that HRM has become very much a reflection of us – we find in HRM our own conceptions of ourselves, of work and of life in the 21st Century. The aim of this module is to understand how HRM is done and why we manage people in the ways we do.

The module introduces and analyses HRM as a complex part of management today in all organisations. OWT.223 examines aspects of employability, of performativity, performance management and of work motivations as key ingredients for the management of people in contemporary corporations, large or small, private or public. For you and your employability, it will be essential to understand what is going on in HRM and how this is done. You will have to be able to grasp the fundamental question of work: what is worth doing in the context of contemporary work? What is asked of you, and how do you have answer in return?

Also, it is essential to remember that every manager is always a human resource manager: they have to know how to recruit, how to communicate decisions and how to understand people and their motivation to work, how to think about individuals and teams, and about all the psychological and social aspects of work. No effective and respectable manager or executive can be a poor manager of people.

In this module, students learn how the language used by institutions shapes individual perceptions of identity. It aims to provide a basic theoretical framework for understanding the relationship between language and power as reflected in current language policies at regional, national, and supranational levels. It gives you the opportunity to recognise forms of prestige and stigma associated with varieties of the three main languages under study. We aim to raise critical awareness of the portrayal and representation of linguistic variations in the media and in the sphere of literature.

The main topics covered in the course include language and power; European language policies; German as a pluricentric language; regional variations of France: linguistic diversity and French national identity; the languages and language attitudes of Spain (Castilian Spanish, Catalan, Basque, Galician); language and power in the Sinophone world.

The module focuses upon the relationships between management theory, practice and the natural environment. The first part of the module examines how management have conceptualised the range of environmental issues which have emerged since the rise of industrial society. We then consider different aspects of sustainability focusing upon ecological modernisation, consumerism and waste management. There is a sharp focus throughout the implications for policy making.

Learning outcomes

On successful completion of this module students should normally have:

• A broad but critical understanding of the complex interrelationships between management in contemporary organizations and their social, cultural and physical environments.

• Improved their ability to relate key ideas and theoretical frameworks such as those presented in this module to the ongoing social and intellectual controversies concerning management and its place in the modern world.

This module examines several of the transformations that have arisen in contemporary organisations as a result of the introduction and use of information systems. In order to consider how information systems have been implicated in these transformations, this course will focus on three themes:

• Knowledge Management and Information Communication Technologies (ICTs)
• Informational devices and their mobilities
• The ethical dimensions of managing information and information systems

Each of these themes have been important in the study of the role of information systems within organisations. For each theme, one or more cases and/or readings will be introduced and discussed in detail over the course of ten two-hour interactive lectures. This will enable students to (1) familiarise themselves with key historical and contemporary developments, (2) to explore the challenges that the introduction of different forms of information systems may pose, and (3) to consider the scope for management action in response to these challenges. Students are required to produce an assessed group presentation and to sit an exam in the summer. The aim of both the lectures and these forms of assessment is to enable students to develop techniques, methods of analysis and research expertise relating to the place of information systems in contemporary organisations. By the end of the course, students should have enhanced their understanding of relevant theoretical and practical issues that arise, as well as having developed their critical and analytical skills.

This module outlines how the management of people is approached and understood within different cultural, economic and political contexts. It will review to what extent the meanings, strategies and practices of managing work and workers have changed over the last couple of decades. Particular emphasis is thereby placed on the exploration of the social, temporal and spatial dimensions of managing and regulating work within the organizational context and beyond.

Overall, the module aims to outline the organizational as well as individual challenges, ambiguities and complexities that are concomitant with current modes of managing workers and employees. We will cover topics such as bureaucratic and entrepreneurial forms of work organization, creative knowledge work and workers, employee subjectivity and identity, normative forms of power and control, as well as ethico-political aspects of contemporary management.

This module forms a self-contained introduction to marketing. It examines components of the marketing system, concepts of buying behaviour, analysis of market opportunities, market segmentation, the marketing mix and marketing strategy. Consideration is also given to a number of special topics, including services marketing, retailing and international marketing. It aims to develop your appreciation and understanding of the conceptual and descriptive language of marketing and how it is used within a business and management context.

This module provides you with the opportunity to further develop your knowledge of marketing management and its conceptual frameworks and techniques as well as to apply and adapt your knowledge of these frameworks to a diverse range of marketing management contexts. Going to market will be examined in terms of business buyer behaviour, consumer buyer behaviour, brands and brand management, channel selection and management, and international markets.

This course is concerned with major theories in social psychology and related social sciences that have guided the organisation and design of work.

In this module students should develop an understanding of the importance of the role of psychology in the development of people management techniques and practices. They will also develop an understanding of the historical development of psychology, with specific reference to the relevance of psychological expertise to the effective management of organisations.

This module seeks to support you to apply your linguistic and cultural understanding in a specific professional context. This module gives you the opportunity to spend time on a work-based placement in the UK or abroad. You will be given the opportunity to develop, reflect on and articulate both the range of competences and the linguistic and cross-cultural skills that enhance employability by working in language-related professional contexts and reflecting on key issues in relation to their placement organisation. There is the opportunity to join a local work placement developed by the department, or for you to source your own placements (subject to departmental approval). Workshops before and during the placement will provide preparation and guidance on sourcing, confirming and then reflecting on academic work. Students will share their experiences and learning with each other by means of end-of-module presentations.

In this module, you will learn about the decisions, actors and actions involved in transforming a product from its raw state to one desired by consumers, and how brand owners work with retailers to ensure shoppers’ access to the product.

This understanding is important to all marketers since it allows marketers to communicate with other areas of the organisation (such as manufacturing or logistics) over issues such as new product launches and promotional initiatives.

We will focus on the retail end of the route to market and how brand owners coordinate with retail (possibly also wholesale) actors to ensure optimal product placement and communication at the point of purchase, using real-life examples.

You will gain vital understanding and perspectives to equip you for entry-level jobs in areas such as trade marketing, customer marketing, shopper marketing, category management and areas of retail. In many companies, graduate entry-level jobs in these areas are the only route to a career in brand management. The thinking is “if you can’t manage retail partners, you can’t manage brands”.

Throughout the module, we will consider the international contexts of routes to market, ethical questions in routes to market, modern techniques and shopping behaviour and ICT use in routes to market.

How do films deal with topics such as immigration, environment, the posthuman and gender? Do they entertain viewers, instruct them, or both?

This module explores European, Latin American, and Chinese films in their social and historical contexts; the topics mentioned are the focus of key lectures and seminars. The module begins with introductory lectures on cinema and society and on film aesthetics and content. The main aim is to make connections between the films and such contexts, not only on the level of narrative, characterisation and dialogue, but also on that of form and technique.

In this module we look at the changing role and position of management and managers in organisations and society. Much of modern analysis of management emphasises a change in forms of management control from traditional authority through vertical hierarchical forms to ones which are more horizontal and look to incorporate employees into the organisation and its goals in ever closer ways. This happens for example through attempts to align employees identities, emotions and interests with commitment to the organisation: the much discussed capturing of hearts and minds. Another aspect of this is the manipulation of meaning in order to facilitate this identification of employee and organisation, usually discussed as the corporate culture movement. Together these can be taken as two significant aspects of modern management the management of meaning and the management of identity - which feature little in traditional management texts that emphasise management as the co-ordination of tasks and the control and deployment of resources.

However, it is important to see management and managers within the light of organisation analysis. Managers are not the autonomous agents they are often portrayed, first because they are also employees themselves (albeit in the position of formally representing the interests of capital), and second, they are also subject to organisational structures, cultures and power relations. Perhaps especially in the light of managerial control designed around commitment, integration and identification with the organisation, managers are tied in by the very control strategies that they themselves are promoting. However, as we shall see, there are also important tensions between the changing context of management and these forms of control which can lead to unintended consequences such as impression management and various forms of resistance.

Thus this module focuses on how management is a social process, and what this means for the lived experience of doing management. In exploring this we look at topics which are relevant for the day-to-day experience of managers, although rarely are these addressed in conventional management textbooks: issues such as humour, diversity, impression management and emotional management.

This module explores cultural and theoretical approaches to queerness and LGBTQIA+ lives, identities, and politics across diverse linguistic and cultural contexts. It includes texts and artworks by philosophers, writers, filmmakers, and artists from the LGBTQIA+ community around the globe, asking how different queer voices and cultures have approached questions such as:

• What does it mean to be queer or LGBTQIA+ today?
• How are human experiences of gender, sexuality, and queer identity conceptualised and expressed?
• How do queer people stand up against oppression and violence, and how have they in the past?
• What might queer tomorrows look like?
• How do LGBTQIA+ people and communities imagine the future?

The module explores key theoretical approaches in queer theory, and gender and sexuality studies, typically spanning cutting-edge fields such as queer environmentalism, postcolonial queer studies, transgender studies, intersex studies, and the queer medical humanities.

This module aims to give you a background to and insight into the diversity of twentieth and twenty-first century thought and contemporary definitions of culture.

Some key questions explored on the module include: What is 'culture' and how does it work? How do 'art' and 'culture' relate to each other? What do we mean when we talk about the production and consumption of culture? Why does popular culture arouse conflicting responses? What role does the body play in our understanding of culture? How does culture define who we are? Can a work of culture be an act of resistance?

With these questions in mind, this module focuses on texts which raise questions about class, race, gender, and subcultures.

The module encourages intercultural dialogue between students from different backgrounds and specifically welcomes Visiting and International students.

As part of The International Placement Year you will normally spend at least eight months abroad in your third year. You will have the opportunity to:

• analyse the contemporary relevance of a tradition, contemporary social, political or economic issue, or a living part of the regional culture.
• reflect critically on cultural differences observed in everyday life such as social relationships, politics, attitudes to food, drink, religion, etc., explaining them in the context of various historical, social and cultural developments.
• think analytically about your intercultural position and understanding of the relevant culture(s).
• reflect on language use (different registers, varieties of pronunciation and accents, dialects, vocabulary and idiomatic expressions, and aspects of grammar) and the process of the acquisition of skills in the relevant language(s).

The module also aims to enhance and develop your language skills, with all assessments being written in the target language. If you have started a language as a beginner in year one you will spend a minimum of four months in a country where that language is spoken. If you are a joint honours student who is studying two languages, you may choose to spend the year in either of the two countries concerned or, if appropriate arrangements can be made, you can spend a semester in each country.

Lancaster University will make reasonable endeavours to place students at an approved overseas partner. Students conduct either a study placement at a partner University, a teaching assistantship placement with the British Council or an appropriate working placement with a vetted employer abroad or a combination of placements (please note that there are some restrictions on British Council placements which usually last for the whole of the academic year).

Joint honours degrees

If you are a joint honours student who is combining a language with a non-language subject, your placement year will provide the opportunity to develop your language skills and cultural awareness, but will not necessarily relate to the non-language aspect of your degree.

Lancaster University cannot accept responsibility for any financial aspects of your International Placement Year.

This is a non-credit bearing module aimed at preparation for coursework and employability. If you are a major student you will be timetabled to attend the events. These include areas such as returning to Lancaster, academic writing after the year abroad, careers information on graduate schemes and postgraduate study opportunities.

This module is integrated with the German Language: Written Skills module.

Both the oral and the written language modules focus on particular topics of cultural and contemporary interest. The general aim of these modules is to develop further the abilities you have hopefully gained during their second year and the year abroad.

By the end of this module, we aim for you to have developed an informed interest in the society and culture of the German-speaking world. We hope you will also have acquired almost native-speaker abilities in both spoken and written language.

This module is integrated with the German Language: Oral Skills module.

This module has two main aims. The first one is to enhance students’ linguistic proficiency with emphasis on the understanding of spoken and written German, the speaking of German (prepared and spontaneous) in both formal and informal settings, the writing of German, and the systematic study of German lexis, grammar, and syntax. The second aim is to increase your awareness, knowledge, and understanding of contemporary Germany.

By the end of this module, we aim for you to have developed an informed interest in the society and culture of the German-speaking world. We hope you will also have acquired almost native-speaker abilities in both spoken and written language.

This module aims to provide you with the opportunity to critically review existing research and theory as it relates to a number of current consumer research specialist topics. You will apply and adapt existing theoretical frameworks to real consumer contexts, and engage with the research interests of the marketing department staff.

The module adopts a topic-based model; a typical syllabus would include:

• self and identity in consumer behaviour,
• consumers and communications,
• theories of consumption,
• children as consumers,
• consumers and culture,
• consumer research applications in the public policy domain,
• consumers and ethics.

This module will consider different ways in which the concept of ‘dictatorship’ has been understood and critiqued throughout the twentieth century. Considering examples from Argentina, the Dominican Republic, Germany, Guinea, Italy, Kenya, Uganda and Zimbabwe, students will explore the differences between the Latin American caudillo, European dictators, and the ‘Big Men’ of Africa. Selected critical and theoretical sources will be drawn upon to develop a more critical understanding of dictatorship, including the work of Hannah Arendt, Roberto González Echevarría and Achille Mbembe.

The module will also examine relationships between dictatorship and cultural production. How have dictators represented themselves in their writing, speeches and literature? To what extent have they controlled cultural production and to what end? How, in turn, have they been represented in cultural production? What role do writers, artists and intellectuals play in evaluating and critiquing dictatorship? In turn, can the writer, artist or intellectual be considered to be a dictator in the particular world view he/she projects and/or the rhetoric he/she adopts?

This module will provide you with a managerial and critical understanding of how brand strategy must integrate and balance a variety of perspectives such as the social, symbolic, and material dimensions of contemporary consumer culture with the managerial and economic determinants of organisations.

You will master the language of brand strategy, discover how the brand function fits with the other functions of an organisation, and learn how this knowledge can be applied in real marketplace contexts. We will also critically evaluate the role of branding in society and we will trace the history of “the modern brand”. A range of theories, concepts, strategies and practices designed to build, evolve and sustain brands will be addressed across a range of categories, product types and industries. You will be encouraged to think for yourself about the possible future brands and the necessity of branding in a changing world.

In this module, we bring to the forefront this often less visible but vast area of marketing to help you develop a more holistic understanding of how markets work and how they are created and shaped. We explore marketing concepts familiar to you as a marketer but broaden them by looking at the multiplicity of actors involved in marketing and in market making. Specifically, we unpack the activities in which organisations are involved and deployed to engage in markets. The module considers marketing in a range of contexts and critically discusses contemporary trends in B2B marketing practice and theory.

German-speaking countries have, over centuries, gained a reputation for innovation in technology and engineering – ‘Vorsprung durch Technik’, progress through technology, as the Audi marketing slogan boldly claims. But is it still viable, in an age of anthropogenic climate change, to see technology as a tool of ‘progress’? Another strand of thinking in German-language culture expresses a deep anxiety about technology and associates it with dark power, mystery and a loss of control. This unit examines the relationship between climate, technology and ideas of progress (or catastrophe) in German-language culture (visual art, film, poetry, prose, pop culture and everyday life), and situates this tension in a historical context.

This module introduces you to major themes that shape the experience of contemporary city dwellers: gender, social inequality, and practices of citizenship. These interlinking themes are introduced through novels, poetry and films and typically covers the following European, North American (with the emphasis on immigrant communities within its cities) and Latin American cities: New York, Mexico City, Santiago de Chile, Barcelona, and Berlin.

The combination of lectures, workshops and textual analysis encourages cross-referencing between the themes; students are encouraged to identify links between the topics studied (for example, gender and sexuality are relevant to an analysis of social inequality, and vice versa).

The module concerns the communications strategies and techniques used by new social movements, brands and people. We will study a spectrum of tools and media of communications, such as lobbying, design, sustainable communications (and greenwashing).

You will use action learning to develop a campaign strategy and creative work for a major UK government campaign. We will examine how protesters and social activists use communications, and you will be encouraged to think critically about how communications shape societies and human values.

This module is assessed entirely through coursework. Students are given a chance of pursuing a topic of their own interest, which is not covered in taught options. A dissertation consists of approximately 10,000 words written in English. The topic of dissertation must relate to French/German/Spanish language, or a comparison between two or more, or a general European issue. Any topic is subject to approval and must fall within the range of expertise of a member of staff.

Each student is assigned a supervisor, who provides regular supervision, and feedback on the first draft of the completed dissertation. The topic is agreed and discussed with the supervisor in the Summer Term of the second year, and preparatory research should begin during the Year Abroad.

The module will provide you with an alternative gendered and socio-political insight into the importance of entrepreneur and employee diversity in an increasingly globalised world. The module takes an interactive and practical approach to classroom learning to help you develop skills to explore the impact of gender and diversity on models of business, including the sometimes controversial facts and fictions presented in the media, policy and everyday societal attitudes towards management and entrepreneurship across the world.

As marketing activities become more internationally focused, firms are increasingly looking for prospective employees with the knowledge and skills to address the new challenges and opportunities associated with globalisation. This module combines the latest research in the field of international marketing; providing insights, theories, concepts and tools that enable students to navigate the global market. Students will take part in interactive lectures and assessment-centred seminars to examine trends in global marketing management. The module will also pay special attention to emerging markets and the roles they play in invigorating marketing theories and practice.

The aim of Managing Human Resources is to develop an informed, critical understanding of how the management of Human Resources is undertaken, why and with what effect. What it is not is a prescriptive course providing ‘how to do it’ set of rules and practices. The focus here is on a critical understanding of the employment relationship within the organisational context. Some students are interested in becoming HR practitioners in their future careers and many wish to become a manager of some form. In both cases the course provides a solid foundation to evaluating different approaches to managing human resources and gain a critical understanding of where they would be appropriate.

Initially the course introduces the development and roles of HRM and the ways in which different management styles can be adopted in organisations. The course then examines the nature of the relationship between HRM and performance (including aspects of remuneration). The lectures then present contemporary HRM issues, for example, Equality and Diversity, Flexible working, Careers and Wellbeing.

Economic, social, cultural and political globalization have all contributed to the growth of economic activity that cuts across national borders and to the emergence and proliferation of organizations that transcend national boundaries. Increasingly, organizations are engaged in the employment contract in multiple different national employment systems. The human resources of organizations are located in multiple country locations. Internationalization thereby becomes a key challenge for the practitioners and a dimension that cannot be taken as given or standard for scholars of HRM. In a context of the transformation of a growing number of organizations (and especially the largest ones) into “transnational social spaces”, HRM practices flow across borders. Some strategic scholarship argues that such flows are critical to the success of individual firms, and concentrate their efforts on identifying “best practices” that will yield the greatest leverage to each. Strategic scholarship keen to understand what will work best to increase the efficiency and financial performance of multinational organizations also studies the various “glitches” that might obstruct flows or make the flows of HRM practices everywhere not always desirable.

This module examines the challenges of managing human resources against a backdrop of cross-cultural and institutional work contexts and teams, variation in local socio-political-legal contexts and the necessity for cross-border assignments. The analytical/critical approach to IHRM taken concerns itself with questions of whether employment (and HRM) practices are converging or diverging around the world, how power and politics are implicated in the internal dynamics of multinational corporations, and if the corporate social responsibility pledges for appropriate treatment of workers can possibly suffice to ensure a fair employment relationship in the absence of a transnational regulator, among others.

What makes a good translation and how do translations do good? This module aims to help you understand the practice of translation as it has evolved historically from the 18th century to the present across European and American societies.

The materials we study include historical textual sources as well as contemporary documents. Our aim is to look at translation as both a functional process for getting text in one language accurately into another and a culturally-inflected process that varies in its status and purpose from one context to another.

We will pay particular attention to the practical role that literary translators play within the contemporary global publishing industry and consider the practicalities of following a career in literary translation in the Anglophone world.

Organisational change is widely accepted as a defining feature of contemporary life. Most of the topics covered in management courses, for example, structure; technology; people; power; culture; strategy; leadership and learning, to name a few, assume the need for changes of one kind or another. This course of lectures and the associated seminar programme review some key ideas associated with approaches to change. Seminal approaches to the field that can be said to conceptualise change management are introduced and compared, particularly those at the micro - that is the individual and group level.

Material included in the course will help you understand your own and other peoples' reactions to changes. It will help you develop informed opinions about theories of change and will help you to understand how changes might be managed effectively. Expressed more formally, the course will

• introduce you to some key management and social, and behavioural science contributions in the field;

• help you to compare different orientations and to appreciate their relative strengths and weaknesses;

• help you to relate such ideas to actual events in organisations; and,

• help you to understand and evaluate your own approaches to the management of change and to evaluate management practices in this area.

This module introduces theoretical frameworks and empirical evidence of contemporary innovations in markets and an exploration of marketing activities that support them. You will be given time and opportunity to reflect on your learning and to discuss your emergent understanding. You will have the opportunity to explore challenges faced by managers of innovation, as well as comparing potential outcomes of marketing management decisions in real-world scenarios.

The module begins by identifying marketing innovations, followed by exploring the issues of why firms are thought to either typically succeed or fail in business. From here you will be encouraged to explore the changing business environments within which firms must survive.

The module is organised around six themes:

1. Creating Innovations
2. Developing an Innovation Strategy
3. Building the Innovative Organisation
4. Managing the Innovation Process
5. Capturing the Value from Innovations
6. Emerging of the Contemporary Innovations in Markets.

We see how Social Innovation, Innovations for Emerging Markets and Sustainability-led Innovation are emerged and contribute to the global markets.

The aim of this course is to provide students with a critical understanding of organisations and the management of change. Management gurus and media commentators have heralded a break with earlier ways of organizing and managing and yet change is often more difficult than they suggest.

This course introduces different ways in which to understand change. It pays particular attention to management gurus and asks why their prescriptions are so popular? Overall, the course examines some of the problems and obstacles that companies face when attempting to introduce a variety of new change initiatives including teamwork and knowledge management and it draws on case study material to enable students to explore change in different organisational settings.

Technology is widely regarded as an unstoppable engine of change that is driving the advance or progress of the modern world. It would seem that no corner of the planet is left untouched by the transformative power of technology: from computers and telecommunications technology to biotechnology, from genetic engineering to the production of designer drugs to control and reshape human behaviour, the technological (re)ordering of the world would appear to have no limits. Against this background utopian or dystopian depending on your viewpoint OWT.326 aims to explore the (inter)relationship between technology and organisation.

The lectures place a strong emphasis on the examination of accounts and representations, visions of technology, technologically mediated change in organisations and society (including issues of identity, power and surveillance), and the ethical dimensions of technology.

No prior knowledge of technology is assumed.

DELC338 Spirits in the Material World: Cultures and Sciences

This module lives in the space between the here-and-now and a future made possible by science. You’ll explore perceptions of science across different languages and cultures, from Asia to Europe to the Americas, and explore relationships between the spiritual and the material.

You’ll look at some intriguing questions about science and the twenty-first century human condition such as: Where is AI taking humanity and are we already robots? Are science fiction writers a form of contemporary shaman? What possibilities do modern medical advances offer for transformative queer and trans healthcare?

You’ll find out about differing views on these and other topics from a wide range of source materials, such as speculative fiction, graphic novels, film, philosophical essays, and online talks. Themes typically cover Spirit and Matter, Speculative Fiction, The Post-Human, Philosophy, Art and Neuroscience, Biomedicine and the Hospital.

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This module aims to equip you for a career in strategic marketing management in various industries, which may include among others fast moving consumer goods and retailing, automotive, consulting services or the luxury sector.

It is essential for students to obtain a solid understanding of various perspectives on strategy and to develop the ability to evaluate, design and implement sustainable and profitable marketing strategy. The module combines a critical academic perspective on strategy research with applied and practicable models and frameworks essential to developing strong marketing plans. The module aims to stimulate the student's thinking around such questions as:

• Why do some products or services succeed and others fail?
• How do you design a profitable and sustainable marketing strategy?
• What are the challenges involved in developing and implementing marketing strategy?
• Is marketing strategy a planning framework or improvised practice?

The key theme of this module is to learn how to negotiate and make sustainable business deals. Strategic negotiations are highly relevant in today’s interconnected business landscape. Companies need to negotiate with multiple stakeholders, such as suppliers, customers, agencies, governments and authorities to be able to access the resources that they need. A strategic deal that companies would need is not a fixed entity but rather the outcome of long and time-consuming negotiations that affect further negotiations.

The module will examine:

1. the strategic challenges that companies face in their markets today,
2. the analytical tools that are needed to make sustainable business deals,
3. the biases and errors in deal-making
4. the various ways by which business deals are manifested, and
5. the managerial implications of strategic negotiations.

The objective of this module is to attempt to develop moral sensibility and practical reasoning in the context of managerial everyday action in organisations. It will be concerned with morality in action, as it happens, rather than a removed reflection on codes and principles of ethics.

The module seeks to show that ethics in action is diffused and difficult. Nevertheless, managers and employees have a responsibility to ‘work it out’ for themselves. It is this ‘how to work it out’ that the module will keep as its focus. A number of case studies will be used as a basis for developing a moral sensibility so that managers will be able to act in a morally appropriate manner as part of their ongoing organisational action.

Technology is widely regarded as an unstoppable engine of change that is driving the advance or progress of the modern world. It would seem that no corner of the planet is left untouched by the transformative power of technology: from computers and telecommunications technology to biotechnology, from genetic engineering to the production of designer drugs to control and reshape human behaviour, the technological (re)ordering of the world would appear to have no limits. Against this background – utopian or dystopian depending on your viewpoint – the module aims to explore the (inter)relationship between technology and organisation.

In the Michaelmas term, the lectures place a strong emphasis on the examination of accounts and representations, visions of technology, technologically mediated change in organisations and society (including issues of identity, power and surveillance), and the ethical dimensions of technology.

In the Lent term, students will also address the literature on the social construction of technology. Not only is technological development managed and subjected to processes of organising but it also has to be understood in relation to the influences of politics, culture and gender, risk and the management of risk in the context of technology, together with an exploration of future technological developments, are also key themes of the module.

How have German-language writers imagined alternative worlds and speculated about the future through their work? And what can those works tell us about those writers’ engagement with the socio-political conditions of their cultures’ past, present and future? This module guides students through the history of German-language speculative fiction as a way of opening up new discussions about the history and politics of German-speaking Europe. It explores questions of transnational engagement with other traditions of speculative writing in Europe and beyond, and motivates students to ask why science fiction and other forms of speculative futures remain a neglected field of study in German-speaking countries. It encompasses a range of sources from the nineteenth century to the present day.

In this module, we explore how marketing activities are managed in businesses, organisations and markets. Our focus is on three levels- namely, individuals, organisations and market place. Our understandings of marketing management are to a large extent shaped by theories and evidence on consumer behaviour in various markets. With this module, we turn our attention to managers and how they should make sense of and take action towards creating values for consumers and clients, their own businesses and organisations, and society at large. We approach this management question from multiple theoretical perspectives- namely, organisational and institutional theory, behavioural sciences, and marketing. We critically review these perspectives to understand how they construct and study the tasks of judgement and decision-making for marketing managers. We then employ these perspectives to identify and evaluate the opportunities and challenges contemporary marketing managers face within businesses, organisations, markets and society. These relate to technological advances and innovation, globalisation and its discontents, the inclusivity and exclusivity of consumption, marketing ethics, sustainability and climate change.

This module covers key debates on how television shows are consumed both nationally and transnationally, the appeal of crime dramas, cultural translation, and in particular the concept of domestication. Theoretical frameworks are applied to examples from television series produced in languages that are taught to degree level at Lancaster and are available in English via dubbing or subtitling. Selected case studies are devoted to the exploration of a particular theme. Typically, such themes may include aspects such as the sympathetic perpetrator, setting, local colour and exoticism, gender, race and ethnicity.

This course involves a brief (and therefore rather packed) review of some of the main theoretical and empirical debates in the study of work and employment relations. Work is among the most defining experiences of individual lives and the particular form the employment relationship takes is among the core tenets that define the uniqueness of societal arrangements over time and space. Exploring various facets of work and employment is an endeavour that cuts across disciplinary boundaries economists, public policy makers, engineers, geographers, historians, among others, all have their views, interests and preferred methods of inquiry and manners of debate. Furthermore, even within disciplinary boundaries, there is no consensus on how to approach the subject matter, which questions to ask, and how to pursue the answers. In this course, the approach is sociological and the content is somewhat eclectic, being drawn from all of the aforementioned disciplines.