Marketing and Design (Industry)

BSc Hons

  • UCAS code NW53
  • Entry year 2026
  • A level requirements AAB
  • Duration Full time 4 years

We welcome applications from the United States of America

We've put together information and resources to guide your application journey as a student from the United States of America.

Overview

Top reasons to study with us

  • 5

    5th for Product Design

    The Guardian University Guide (2025)

  • 5

    5th for graduate prospects (Art and Design)

    The Times and Sunday Times Good University Guide (2025)

  • 7

    7th for Art and Design

    The Times and Sunday Times Good University Guide (2025)

Introduction

As a BSc Marketing and Design (Industry) student, you will be equipped with a strong foundation in the principles and practices of both marketing and design. Throughout the course, you will gain a deep understanding of the complementary and contrasting theoretical frameworks of marketing and design while developing essential design research skills and sharpening your critical thinking. You will learn how to respond to design briefs with creative experimentation and compelling visualisations. You will be able to commission design projects and effectively manage marketing strategies across diverse areas, from packaging to online advertising.

Why Lancaster?

This course will provide you with a comprehensive blend of theoretical and practical insights into marketing and design, including business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, taking an initial brief to final concept presentation.

Marketing knowledge

You will explore areas ranging from consumer behaviour to marketing research and customer relationship management to marketing communications. You will also explore advanced marketing concepts in greater depth, such as routes to market with a retail emphasis and the application of design thinking and marketing research methods.

You will deepen your understanding of consumer behaviours and develop your marketing skills, including planning a system, running an analysis, and dealing with marketing problems using industry-standard marketing simulation software.

Design skills

This course also offers opportunities to develop and deepen your practical design skills in graphics, product design and user experience (UX/UI) through optional modules oriented towards future thinking. You will develop your expertise in design visualisation, creating imaginative two-dimensional and three-dimensional visualisations that engage with contemporary design issues using a range of industry-standard software.

Theory into practice

In your final year, you will develop knowledge and practical experience in design and/or marketing consultancy and the relationship between design and innovation, a process that is designed to strengthen your professional consulting abilities. Working as part of a design team, you will conduct research using design methods, such as storyboarding, design workshops, prototyping and journey mapping, helping you to gain a full understanding of your client's organisation and needs and develop innovative design solutions for your clients. Previous briefs have included:

  • Packaging design solutions for The Chocolate Cottage
  • Developing a creative campaign to increase The Northern Design Festival's impact
  • Creating a campaign to raise awareness of Energy Lancaster’s work to transition Lancaster University to Net Zero

The evolving relationship between design and marketing is increasingly strategic and business-driven. This degree provides the skills and knowledge to thrive in various career paths.

Course accreditation

Chartered Institute of Marketing logo

Students who study on our CIM Accredited Degrees will also gain exemptions from CIM professional qualifications for five years after graduation if they pass their degree with a 2:2 classification or higher. These exemptions reduce the number of assessments you need to take to gain a CIM qualification from three to one. This gives you the chance to further stand out in the job market with a professional qualification alongside your degree.

Learn more about the Chartered Institute of Marketing accreditation

Careers

With a degree in Marketing and Design, you have a versatile skill set that’s valuable across many industries, blending creativity with strategic thinking. Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in:

  • Design management
  • Advertising
  • Media planning and buying
  • Qualitative and quantitative research
  • Marketing communications.

Our alumni work in marketing functions in companies including:

  • Asda
  • BT
  • the BBC
  • Disneyland
  • ICI
  • Marks and Spencer
  • Boots
  • Barclaycard
  • Renault
  • IBM
  • Unilever
  • The Body Shop
  • EY
  • Sainsbury's

The Management School has an award-winning careers team to provide dedicated careers and placement services, offering a range of innovative services for LUMS students. Our dedicated Marketing Careers Coach will support you throughout your studies. Our high reputation means we attract a wide range of leading global employers to campus, allowing you to interact with graduate recruiters from day one of your degree.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with relevant life and work-based skills. We are unique in that every student is eligible to participate in The Lancaster Award, which allows you to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our careers section for more details.

Entry requirements

These are the typical grades that you will need to study this course. You may need to have qualifications in relevant subjects. In some cases we may also ask you to attend an interview or submit a portfolio. You must also meet our English language requirements.

Find more about these qualifications and others not shown here

Learn about how we will assess your application

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Contact Admissions

If you are thinking of applying to Lancaster and you would like to ask us a question, please complete our enquiry form and one of our team will get back to you.

International foundation programmes

Delivered in partnership with INTO Lancaster University, our one-year tailored foundation pathways are designed to improve your subject knowledge and English language skills to the level required by a range of Lancaster University degrees. Visit the INTO Lancaster University website for more details and a list of eligible degrees you can progress onto.

Contextual admissions

Contextual admissions could help you gain a place at university if you have faced additional challenges during your education which might have impacted your results. Visit our contextual admissions page to find out about how this works and whether you could be eligible.

Course structure

Enhancing our curriculum

We continually review and enhance our curriculum to ensure we are delivering the best possible learning experience, and to make sure that the subject knowledge and transferable skills you develop will prepare you for your future.

We will publish more detailed information about the structure of this degree course for 2026-entry in June 2025, ahead of our summer undergraduate open days. This will include overviews of the core modules you will take and examples of optional modules which may be available to you.

Fees and funding

We set our fees on an annual basis and the 2026/27 entry fees have not yet been set.

Fees and funding information

Additional fees and funding information accordion

Scholarships and bursaries

Details of our scholarships and bursaries for students starting in 2026 are not yet available.

You can use our scholarships for 2025-entry applicants as guidance.

Important information

The information on this site relates primarily to 2026/2027 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.

Undergraduate open days 2025

Our summer and autumn open days will give you Lancaster University in a day. Visit campus and put yourself in the picture.

Undergraduate Open Days
two students sitting and reading on some outdoor steps
  • Virtual tour

    Take five minutes and let us show you what Lancaster has to offer, from our beautiful green campus to our colleges, teaching and sports facilities.

  • Accommodation guide

    Most first-year undergraduate students choose to live on campus, where you’ll find accommodation to suit different preferences and budgets.

  • The city and beyond

    Our historic city is student-friendly and home to a diverse and welcoming community. Beyond the city you'll find a stunning coastline and the picturesque Lake District.