Marketing is an exciting, challenging, and nuanced discipline that touches every aspect of our lives—from the products we buy to the retail stores we visit to the websites we browse. Almost every company has a marketing department, and marketing skills are highly valued in contemporary businesses. The work that marketers do can have a profound impact on society, the economy, the environment, and culture.
The MSc Marketing is your gateway to a thriving professional career in marketing. Our perfect blend of theory and practice, alongside connections with top employers and industry influencers, will help you to become a knowledgeable marketing postgraduate who will flourish in a changing and dynamic landscape. As a conversion programme, our MSc Marketing offers outstanding and comprehensive training to graduates from non-marketing disciplines, designed to fast-track your career.
The course provides a well-rounded marketing education that fosters the critical and strategic skills to multiply your career prospects. You will learn about global issues as well as the theories, tools, and techniques that connect and shape firms, markets and consumers. You will also have the flexibility to choose between elective modules to advance your specific marketing interests, such as international retail marketing and branding strategy. In the final term, you will work on a company-commissioned dissertation for a client to explore real-life solutions to a problem and present and develop your findings.
The programme is double accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI), allowing you to gain professional qualifications alongside your degree. You will be able to take advantage of our award-winning careers team and active alumni network during your time as a student and after your studies.
Course outline
The MSc Marketing programme runs over three terms. In your first term, from October to December, you will study the foundation modules: Marketing, Marketing Communications and Consumers. In addition, you will also study one Company-Commissioned Dissertation Research Methods module (Qualitative or Quantitative) in this term in preparation for undertaking your dissertation in Term 3.
In your second term, from January to March, you will take the core modules of Digital Marketing and Strategic Marketing, plus a choice of an optional module as outlined in the course structure below. During the second term, you will also study the remaining Company-Commissioned Dissertation Research Methods module (qualitative or quantitative) in preparation for undertaking your dissertation in Term 3.
From May to July, you work on your Master's dissertation with support from your dissertation supervisor. You will submit it at the start of September, at the end of your Master's programme. The Company-Commissioned Dissertation is a unique feature of the MSc Marketing. This group-based dissertation is designed to help you unleash your creativity and sharpen your problem-solving skills whilst tackling a real-world marketing challenge or issue. The portfolio of work you produce is designed to integrate your experience and expertise developed throughout the programme and will be invaluable for your entry into the marketing profession.
Assessment methods
Assessment methods vary from module to module and include coursework, essays, formal examinations, group reports, case study analyses and presentations. These methods are designed to give you a range of skills and experience to enhance your learning.
