Digital and Social Media Marketing

MSc

  • Entry year 2025
  • Duration Full time 1 year

Overview

Top reasons to study with us

  • 6

    6th for Marketing in the UK

    QS World University Rankings by Subject (2024)

  • 10

    10th for Marketing and PR

    The Guardian University Guide (2025)

  • Top 50 for Marketing in the QS World University Rankings by Subject 2024

Equip yourself with the skills and knowledge to thrive in digital marketing. Our MSc in Digital and Social Media Marketing is more than just a degree; it’s a gateway to limitless opportunities. Whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, our programme will empower you to achieve your ambitions.

Employers need digital and social media marketing managers who can navigate the complexities of business, show global awareness, and act in a sustainable and ethical manner. Our MSc in Digital and Social Media Marketing will equip you with these key skills and the critical mindset to flourish in your chosen career.

From SEO and content marketing to digital and influencer partnerships, you’ll gain the skills needed to excel in the industry.

You will learn from seasoned professionals and leading academics who will bring real-world experience and insights from their own research to the classroom. Our faculty are dedicated to your success and provide personalised guidance to help you reach your goals. You will benefit from joining an academic department with a strong research agenda and teaching that embraces current thinking from their own research into the field of digital and social media marketing.

In the final part of the degree, you will have the opportunity to work on a project brief provided by a real-world client. Top-performing students will also get the opportunity to present their findings to the client directly. You will also build a digital portfolio of work suitable for sharing with an employer.

You join a diverse community of like-minded individuals from around the world. Our programme fosters a collaborative environment where you can share ideas and form lasting connections with peers and industry leaders.

Entry requirements

Academic requirements

2:1 Hons degree (UK or equivalent) in any subject (except Marketing). One or two 'taster' Marketing modules may be acceptable.

If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application.

Additional requirements

Applicants should have no more than two years' work experience in related areas such as marketing, sales, or business development prior to starting the course.

English language requirements

We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously.

We normally require an IELTS (Academic) Test with an overall score of at least 6.5, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications.

If your score is below our requirements, you may be eligible for one of our pre-sessional English language programmes.

Contact: Admissions Team +44 (0) 1524 592032 or email pgadmissions@lancaster.ac.uk

Pre-master’s programmes

Delivered in partnership with INTO Lancaster University, our one-year tailored pre-master’s pathways are designed to improve your subject knowledge and English language skills to the level required by a range of Lancaster University master’s degrees. Visit the INTO Lancaster University website for more details and a list of eligible degrees you can progress onto.

Course structure

You will study a range of modules as part of your course, some examples of which are listed below.

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research. Not all optional modules are available every year.

Core

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Fees and funding

Location Full Time (per year) Part Time (per year)
Home £16,270 n/a
International £32,760 n/a

General fees and funding information

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Scholarships and bursaries

You may be eligible for the following funding opportunities, depending on your fee status and course. You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.

Unfortunately no scholarships and bursaries match your selection, but there are more listed on scholarships and bursaries page.

If you're considering postgraduate research you should look at our funded PhD opportunities.

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We also have other, more specialised scholarships and bursaries - such as those for students from specific countries.

Browse Lancaster University's scholarships and bursaries.

Important Information

The information on this site relates primarily to 2025/2026 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.