Topic 1 (session A) - Levels of language: Linguistic levels, style & meaning > Levels of language & advertising slogans > Task C - An advert for a bible society

Levels of language & advertising slogans

Task C - An advert for a Bible society

Preferably working with a couple of other students, look at the ad below and try to work out what is going on in it. Specify in as much detail as you can how the ad manipulates particular linguistic levels to achieve its meaning and effect. Write down your conclusions on a sheet of paper so that you have a record of what you have decided. Then compare your analysis with ours.

How does the next ad play on the 'meaning' level of language, in particular lexical ambiguity and intertextuality?

Our Analysis

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