Topic 1 (session A) - Levels of language: Linguistic levels, style & meaning > Levels of language & advertising slogans

Levels of language & advertising slogans

We are now going to have a look at the way in which advertising slogans exploit the different 'levels' of language for effect.

Note that advertisers want to catch our attention and have us remember their advertisements, as part of a strategy to get us to buy what they are advertising. They often do this by being unusual, breaking out of the normal patterns of language (and, as we shall see in the next couple of sessions, they share this tendency with poets and other innovative users of language).

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