Topic 1 (session A) - Levels of language: Linguistic levels, style & meaning > Levels of language & advertising slogans > Task D - 'Buttermunch' Advert

Levels of language & advertising slogans

Task D - The 'Buttermunch' ad

Preferably working with a couple of other students, look at the ad below and try to work out what is going on in it. Specify in as much detail as you can how the ad manipulates particular linguistic levels to achieve its meaning and effect. Write down your conclusions on a sheet of paper so that you have a record of what you have decided. Then compare your analysis with ours.

Our last ad (again we only have the slogan) exploits a number of different levels of linguistic organisation all at the same time. Can you work them all out?:

Check out our analysis to see how well you did.

Our Analysis

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