Marketing Online Taster Session - Creativity & Innovation in Digital Marketing: Transforming Disney
Thursday 21 April 2022, 5:00pm to 6:15pm
Venue
Online eventOpen to
Applicants, Prospective Undergraduate StudentsRegistration
Free to attend - registration requiredRegistration Info
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Event Details
An online taster session for anyone interested in studying undergraduate Marketing at university.
Lancaster University Management School (LUMS) invites you to this special Undergraduate Marketing Taster session in celebration of World Creativity and Innovation Day.
Given the sudden market changes due to Covid-19 and changing consumer shopping behaviours, companies around the globe are pressured to develop creative and innovative strategies to leverage digital technology. In this session, we will discover creative and innovative strategies to reinvent offline and online retailing. To apply the knowledge from this session, we will focus on solving a real-life case for Disney: How can marketing professionals use emergent digital technologies (such as AI, VR, Internet of Things) to save the future of Disney Stores?
You will also have the opportunity to find out what it's like to study Marketing at Lancaster University as well as ask questions to our current staff and students.
Contact Details
| Name | Dr Martin P. Walker |