Centre for Marketing Analytics and Forecasting

About us

Founded in 1990, our Centre continues to lead the field in applied forecasting and marketing analytics.

Forecasting and inventory management

We advise companies on effective procedures for forecasting and inventory management and help in designing the best software solutions for the operational side of businesses.

Multiple sectors

Our research, executive support and training informs practice in many sectors, for example, retail, health, manufacturing, telecommunications and software development.

Innovative methods

We develop new methods to tackle a range of problems facing those using predictive analytics, including demand planning, market modelling and inventory management.

Benefits of our work

Our work results in substantial cost reductions and service level improvements for a range of private and public organisations.

Meet your analytics experts

Your introduction to the Centre for Marketing Analytics and Forecasting from the people who make it thrive.

News

CMAF members attended the OR65 Conference at the University of Bath, UK this year.

They presented research in forecasting and/or inventory optimisation. It was a nice three-day conference, with lots of networking and insights from the operational research society.

Image of Stephan Kolassa receiving his award

CMAF Member, Stephan Kolassa becomes IIF Fellow

We are pleased to announce that a CMAF member, Dr Stephan Kolassa has been appointed as a Fellow of the International Institute of Forecasters during the ISF2023.

Centre for Marketing Analytics and Forecasting member publishes new book

CMAF member Dr Stephan Kolassa has co-authored "Demand Forecasting for Executives and Professionals".

International Symposium on Forecasting

The International Symposium on Forecasting 2024 took place in Dijon, France, and was well attended by CMAF members.

Group of Staff and Students outside LUMS

CMAF members delivered the NATCOR course Forecasting & Predictive Analytics

Last week, CMAF members delivered the NATCOR course Forecasting & Predictive Analytics. It was a wonderful week with discussions of a wide range of topics starting from simple forecasting methods and ending with artificial neural networks and their application in real life!

CMAF members attended the OR65 Conference at the University of Bath, UK this year.

They presented research in forecasting and/or inventory optimisation. It was a nice three-day conference, with lots of networking and insights from the operational research society.

CMAF Member, Stephan Kolassa becomes IIF Fellow

We are pleased to announce that a CMAF member, Dr Stephan Kolassa has been appointed as a Fellow of the International Institute of Forecasters during the ISF2023.

CMAF members delivered the NATCOR course Forecasting & Predictive Analytics

CMAF members attended the OR65 Conference at the University of Bath, UK this year.

They presented research in forecasting and/or inventory optimisation. It was a nice three-day conference, with lots of networking and insights from the operational research society.

CMAF Member, Stephan Kolassa becomes IIF Fellow

We are pleased to announce that a CMAF member, Dr Stephan Kolassa has been appointed as a Fellow of the International Institute of Forecasters during the ISF2023.

More News

Publications

We publish in top level peer-reviewed academic journals, such as Production and Operations Management, European Journal of Operational Research, International Journal of Forecasting, and others.

Publications

People

People in the Centre for Marketing Analytics and Forecasting.

Professor Robert Fildes and Dr Stephan Kolassa are Fellows of the International Institute of Forecasters (IIF).

Centre Members

Dr Sven Crone

Lecturer

Centre for Marketing Analytics & Forecasting, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Advanced Manufacturing, STOR-i Centre for Doctoral Training

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Professor Robert Fildes

Professor Emeritus

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

enable JavaScript to view email address A055, A - Floor, Management School

Dr Alex Gibberd

Senior Lecturer in Statistics

Centre for Marketing Analytics & Forecasting, Changepoints and Time Series, DSI - Foundations, Social and Economic Statistics , STOR-i Centre for Doctoral Training

enable JavaScript to view email address B37, B - Floor, Fylde College

Dr Igor Gusakov

Honorary Researcher

Centre for Marketing Analytics & Forecasting

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Professor Rebecca Killick

Professor of Statistics

Centre of Excellence in Environmental Data Science, Changepoints and Time Series, CHICAS, DSI - Foundations, Energy Lancaster, Environmental and Ecological Statistics, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Biomedical, LIRA - Environmental Modelling, LIRA - Fundamentals, LIRA - Security and Defence, LIRA - Smart Cities and Mobility, LIRA - Society and Human Behaviour, Network and Systems, Social and Economic Statistics , STOR-i Centre for Doctoral Training

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Dr Stephan Kolassa

Honorary Researcher

Centre for Marketing Analytics & Forecasting

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Congzheng Liu

Visiting Researcher

Centre for Marketing Analytics & Forecasting

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Dr Nicos Pavlidis

Senior Lecturer

Centre for Marketing Analytics & Forecasting, DSI - Foundations, STOR-i Centre for Doctoral Training

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Dr Kandrika Pritularga

Lecturer

Centre for Health Futures, Centre for Marketing Analytics & Forecasting

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Dr Anna-Lena Sachs

Senior Lecturer in Predictive Analytics

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, DSI - Foundations, Optimisation, STOR-i Centre for Doctoral Training

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Dr Anna Sroginis

Lecturer in Management Science

Centre for Marketing Analytics & Forecasting

enable JavaScript to view email address D30, D - Floor, Charles Carter Building

Dr Ivan Svetunkov

Senior Lecturer

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, DSI - Foundations, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Fundamentals, LIRA - Society and Human Behaviour, STOR-i Centre for Doctoral Training

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Dr Alisa Yusupova

Lecturer in Marketing Analytics

Centre for Marketing Analytics & Forecasting

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PhD Students

Ritika Arora

PhD student

Centre for Marketing Analytics & Forecasting

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Robyn Goldsmith

PhD student

STOR-i Centre for Doctoral Training

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Benjamin Lowery

Senior Research Associate in Statistics, PhD student

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

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Adam Page

PhD student

Centre for Marketing Analytics & Forecasting, Statistical Artificial Intelligence, STOR-i Centre for Doctoral Training

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Carlos Rodriguez Calderon

Learning Developer (Mathematics and Statistics, LUMS), PhD (Integrated) student

Centre for Marketing Analytics & Forecasting

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Kai Zheng

PhD student

Centre for Marketing Analytics & Forecasting

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Centre Administrator

Teresa Aldren

Research Enhancement and Centres Administrator

Centre for Consumption Insights, Centre for Family Business, Centre for Financial Econometrics, Asset Markets and Macroeconomic Policy, Centre for Health Futures, Centre for Marketing Analytics & Forecasting, Centre for Productivity and Innovation, Centre for Scholarship and Innovation in Management Education, Centre for Technological Futures , Centre for Transport & Logistics (CENTRAL)

enable JavaScript to view email address +44 (0)7540 302028 B204, B - Floor, Management School

Visiting Research Fellows

Dr Devon Barrow, University of Birmingham, UK
Professor Erol Egrioglu, Giresun University, Turkey
Dr Steven Finlay, Jaywing, UK
Professor Paul Goodwin, University of Bath, UK
Dr Suzilah Ismail, University Utara Malaysia
Nikos Kourentzes, University of Skövde, Sweden
Dr Ping Lin, China
Dr Shaohui Ma, Jiangsu University, China
Professor Konstantinos Nikolopoulos, University of Durham, UK
Professor Keith Ord, Georgetown University, USA
Professor Gabriel Pessanha, Federal University of Alfenas, Brazil
Dr Fotios Petropoulos, University of Bath, UK
Dr Yves Sagaert, VIVES University, Belgium
Dr Oliver Schaer, Drexel University, USA
Dr Didier Soopramanien, Beijing Foreign Studies University, China
Dr Juan Ramon Trapero, Universidad de Castilla la Mancha, Spain
Dr Lili Ye, Nanjing University of Aeronautics & Astronautics, China

Centre for Marketing Analytics and Forecasting

About us

Forecasting and inventory management

Multiple sectors

Innovative methods

Benefits of our work

Meet your analytics experts

News

Centre for Marketing Analytics and Forecasting member publishes new book

International Symposium on Forecasting

CMAF members delivered the NATCOR course Forecasting & Predictive Analytics

Publications

Publications

People

Centre Members

PhD Students

Centre Administrator

Visiting Research Fellows

Past Members

Past Interns

What we can do for you

Grow with us

Work with us

Services

Software

Get in touch

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