Centre for Marketing Analytics and Forecasting (CMAF) member Dr Stephan Kolassa together with his colleagues, Bahman Rostami-Tabar and Enno Siemsen has published a book "Demand Forecasting for Executives and Professionals".

It provides a detailed explanation of forecasting principles and approaches aiming at practitioners that might not have a statistics or analytics background.

The book is available online and will be available in print later this year, published by Routledge.