Dr Alan Gilchrist
Senior Lecturer in MarketingProfile
Using broadly ethnographic approaches, I view organizational discourse analysis as both relevant and significant as a mechanism of helping both research and practitioner communities alike comprehend and understand complex and dynamic organizational strategizing.
Working at the intersection of research and enagement with organizations allows me to develop marketing and organizational theory which is hopefully not just novel, but applicable to the real world of strategy and strategic marketing.
My research attempts to make sense of the organizational relationships “marketing” has both intra-organizationally, and inter-organizationally, and makes theoretical contributions on strategic marketing change theory, organizational strategy, strategy-as-practice, and ethnographic methods.
I am deeply interested in examining the micro level discourse of managers and leaders as they attempt to make sense of the political and power landscape of the organization in strategic change settings. Focused on my research interests, I have published in both marketing and organizational journals, including Organization Studies, Human Relations, British Journal of Management, Industrial Marketing Management, European Journal of Management, and Business History, on topics such as managerial sense-making, power and politics, and researcher interests and motives.
Career Details
I am currently Senior Lecturer in Marketing, in the Department of Marketing, Lancaster University Management School. I hold a BA (Philosophy) from King College London, an MBA from Salford University Business School, and prior to completion of my PhD in Marketing (Lancaster) in 2008, I had developed a ten-year career in business to business sales, marketing and change management, focused within the UK banking and telecommunications sectors.
PhD Supervision Interests
I am always willing to consider those who come with a drive and passion to uncover and solve stimulating, and engaging contemporary issues in the marketing, and organisational domains.
Magnetic nanocomposites for DOC removal from drinking water
01/04/2024 → 31/03/2027
Research
Aquaculture market research
28/06/2023 → 07/07/2023
Consultancy
The Config team - consultant in marketing to the UK Board
01/07/2022 → …
Consultancy
Digitally transforming the UK foundation industries; how to identify, model and implement digital product strategies for a manufacturing company
26/07/2021 → 01/08/2022
Research
Marketing Director, Quantum Base Ltd, LU Spin Out - Commercialisation of Nascent Quantum Technologies
01/09/2016 → …
Consultancy
Industry Technology Conference Munich 2022
01/01/1900 → …
Other
Tech Catalyst Captivation event
Participation in workshop, seminar, course
Good to Grow
Participation in workshop, seminar, course
Northwest Cybercom with MIT
Invited talk
EMEA High Security Printing and Security
Participation in conference - Business/Professional
NW Cybercom Invited Panel Expert on Quantum Commercialisation in DiSH, Manchester
Invited talk
World Water-Tech Innovation Summit,
Public Lecture/ Debate/Seminar
13th Annual Pharma Anti Counterfeiting Summit 2024
Participation in conference - Business/Professional
Journal of Business Research (Journal)
Editorial activity
Brand Protection Conference 2023
Participation in conference - Business/Professional
Tax Stamp Forum 2023
Participation in conference - Business/Professional
7th Brand Protection Conference, Nice 2022
Participation in conference - Business/Professional
2022 European Anti-Counterfeiting Conference, Munich
Participation in conference - Business/Professional
38th Annual IMP Conference
Participation in conference - Academic
PhD examiner Thomas Jalili tanha
Examination
2022 Tax Stamp Forum, Malta
Participation in conference - Business/Professional
External PhD examiner for Dawn Holmes
Examination
Journal of Management Studies (Journal)
Editorial activity
Organization Studies (Journal)
Editorial activity
European Journal of Marketing (Journal)
Editorial activity
Organization (Journal)
Editorial activity
Birmingham University
Invited talk
Newcastle University
Invited talk
Lancaster University
Invited talk
PhD examiner Jekaterina Rindt
Examination
Academy of Management Discoveries (Journal)
Publication peer-review
PhD Examiner for Edward Turner
Examination
PhD examiner for Asad Aman
Examination
Journal of Change Management (Journal)
Publication peer-review
Journal of Marketing Management (Journal)
Publication peer-review
NHS
Business Engagement
Human Relations (Journal)
Editorial activity
Organization (Journal)
Publication peer-review
British Journal of Management (Journal)
Publication peer-review
Industrial Marketing Management (Journal)
Editorial activity
Industrial Marketing Management (Journal)
Publication peer-review
EGOS (External organisation)
Membership of network
Dean's Award for Teaching
Prize (including medals and awards)
Centre for Technological Futures , Pentland Centre
- Centre for Technological Futures
- Networks, Knowledge and Strategy