Mark Ryan

PhD student

Research Overview

My research interests include the following:

  • Barriers and enablers of circular business models, or the circular economy more broadly
  • Alignment of economic and environmental value in business models
  • Greenwashing and deceptive marketing of environmental benefits
  • Metrics and methodologies for measuring environmental impacts, such as life cycle assessment
  • Competing demands and how they are managed, including paradoxes, tensions, dilemmas, and dependencies

38th Annual IMP Conference
Participation in conference - Academic

From Linear to Circular
Participation in workshop, seminar, course