Marketing news

05/06/15

Branding and 'celebrity chavs'

Marketing lecturer Dr Hayley Cocker discusses, in PR Week, how the media can influence a celebrity's image and how this can be used by PR managers. 
18/05/15

How marketing can help accountants

Marketing lecturer Alan Gilchrist featured in an article in Accounting and Business, the ACCA's magazine for members, discussing the importance of marketing for accounting firms. 
12/05/15

Marketing students and The Black Farmer to research gluten-free lifestyle

Undergraduate marketing students are to work with a gluten-free food producer to find out why people choose such products as a lifestyle choice.
01/05/15

LUMS gains top ten rankings

Lancaster University Management School (LUMS) has achieved top ten rankings in three subject areas in The Complete University Guide for 2016.
20/04/15

Re-thinking the marketing approach to body image could benefit the bottom line

In an opinion piece for Marketing Magazine, Caroline Gatrell discusses body image in advertising and its possible effects on self-image.
15/01/15

Branding the BBC

Advertising and Marketing graduate Jane Lingham is the BBC's Director of Brand. In this feature Jane reflects on her Lancaster experience, and how it set her up for her marketing career.
15/01/15

Microsoft placement experience

Marketing Management student Nathan Stewart blogs about an incredible year on placement as a Product Marketing Manager with Microsoft.
18/12/14

LUMS top for ‘research power’ in UK research ranking

Lancaster University Management School (LUMS) is the most research-intensive business school in the UK, according to the Research Excellence Framework (REF 2014) published 18 December 2014.
27/11/14

Saatchi success for three LUMS graduates

Three recent LUMS graduates have been recruited by renowned global advertising agency Saatchi & Saatchi.
25/11/14

Kevin Roberts on the 'VUCA' world and creative leaders

An enthusiastic audience attended Lancaster’s Professor Sir Roland Smith CEO Lecture to hear Kevin Roberts, Worldwide CEO of Saatchi & Saatchi, deliver his entertaining, lively and thought-provoking presentation.

28/10/14

Visit of Professor Eileen Fischer, co-editor of the Journal of Consumer Research

The Marketing faculty at Lancaster University Management School recently had the privilege of welcoming Eileen Fischer, Professor of Marketing and Chair in Entrepreneurship at Schulich School of Business, to the Marketing Department as part of the LUMS visiting scholar scheme. 
15/10/14

MSc Advanced Marketing Management celebrates 10-year Microsoft collaboration

Since it launched 10 years ago, Lancaster’s MSc in Advanced Marketing Management has forged a close and mutually beneficial partnership with Microsoft, and especially with senior executive Dr Andrew Hawkins.
22/08/14

Blueprint Interiors Scholarship for BSc Marketing and Design 2014

We are proud to announce this year’s winner of the Blueprint Interiors Scholarship for outstanding achievement in the BSc (Hons) Marketing and Design – Jamie Goldup.
14/08/14

Why choose Lancaster University Management School?

Reuben Pullan has learnt that he's got into Lancaster to study Marketing Management. In this video he explains why he chose Lancaster.
26/06/14

Top award from Microsoft for Lancaster intern

Lancaster Marketing student Olly Heron has won a prestigious prize from Microsoft during his 12-month placement with the company.
03/06/14

LUMS on the up in latest Guardian league table

Lancaster has charged ahead of its Russell Group peers to be ranked 10th in the Guardian League table 2015, confirming its place among the world’s elite institutions.
28/05/14

Pentland CEO sparks discussion of global brand challenges

Andy Rubin, CEO of Pentland Brands plc, brought global marketing challenges to life in his guest lecture ‘Building brands and culture in an increasingly complex and global world’ at LUMS on 21 May.

21/05/14

LUMS graduate joins Marketing Academy ‘emerging leaders’ programme

MSc Advanced Marketing Management graduate Joly Zhou has been selected as one of 30 emerging leaders to participate in The Marketing Academy’s 2014 Scholarship programme. Joly currently works in London as Global Retail Marketing Manager for Nokia.
12/05/14

Lancaster tops Marketing ranking for second time

Lancaster has been ranked the best UK university for Marketing for the second consecutive year in the Complete University Guide, published 12 May.
19/02/14

Guardian profiles LUMS Marketing graduate

The Guardian has published an interview with LUMS Marketing graduate Matt Barlow, chief executive of Christians Against Poverty, about his charity's work in debt counselling and relief.
18/02/14

North West businesses to hear how to expand into overseas markets

A masterclass by Lancaster University Management School specialists will enable North West SMEs to take advantage of international growth opportunities.