Marketing news

25/10/17

Women have less time for hobbies because they spend more time on chores than men

Professor Margaret Hogg comments on a study which finds that women have less time for hobbies than men because of household commitments.
13/10/17

MA Marketing reunion for pioneering alumni

2017 marks 50 years since the Marketing department at Lancaster University started offering postgraduate courses. 
20/09/17

What is an Umbrella Agreement?

A post on Harvard Law School's blog discusses research by LUMS's Professor Stefanos Mouzas.
15/06/17

Emre Tarim receives Best Paper Award

Emre Tarim, from the Department of Marketing, has been awarded the Best Qualitative Paper Award at the 2017 Behavioural Finance Working Group Conference.
14/06/17

Teaching awards for LUMS staff

Three LUMS members of staff have been recognised for their outstanding contribution to academic life and the student experience.
10/05/17

Making a market for male dairy calves

Gillian Hopkinson, Senior Marketing Lecturer for LUMS, explores how male dairy calves that have no future in the dairy industry can be bred for beef.
07/04/17

Half of fathers would use shared parental leave survey finds

Ben Kerrane discusses Shared Parental Leave in this article on London Loves Business.
05/04/17

Shared Parental Leave - Video Casebook

Ben Kerrane and Manchester University's Emma Banister's research on Shared Parental Leave has culminated in a series of videos of real-life couples telling their stories, as well as videos giving advice to parents and employers. 
11/01/17

Why Istanbul is struggling to become an international financial centre

Does the Turkish government have ulterior motives in its attempt to make Istanbul a global financial centre?
29/09/16

Marketing academic receives Best Paper Award

Dr Rebecca Liu, a lecturer in the Department of Marketing, has received an award from the British Academy of Management.
24/08/16

Dropping the plan to ban junk food ads in prime time was a bad move – the UK will regret it

The food industry says it wants to help in the fight against obesity – but it needs regulation, argues Gillian Hopkinson.
22/07/16

Marketing and Design graduate Alex File receives £1200 Blueprint Interiors Scholarship

We are pleased to announce this year’s winner of the Blueprint Interiors Scholarship for outstanding achievement in the BSc (Hons) Marketing and Design – Alex File.
21/07/16

Lancaster Marketing academics receive Best Paper awards

Three Marketing academics have recently been awarded Best Paper prizes at international conferences.
17/06/16

How sauerkraut is leading a food revolution

Shoppers have had it with supermarket science and instead are embracing more holistic styles of eating, explains James Cronin.
16/06/16

Spotlight on sustainable packaging

Marketing academics Gillian Hopkinson and James Cronin are quoted in an article on sustainable packaging.
23/05/16

Lancaster climbs to 8th in the Guardian University Guide

Lancaster University has risen two places to be ranked 8th in the Guardian University Guide 2017, published today.
12/05/16

Nutripocalypse: The Nutrition Labelling Overload

James Cronin from the Department of Marketing discusses food labelling in his latest blog for the Huffington Post.
29/04/16

LUMS academic presents research at SBC Open Innovation Summit 2016

Chris Ford, from LUMS’s Department of Accounting and Finance, was invited to present his ground-breaking work on performance management in open innovation ecosystems at one of the biggest events in the bioscience calendar.  
02/02/16

How do celebrity chef campaigns motivate change?

James Cronin and Gillian Hopkinson explore if, and how, celebrity chef campaigns effect change in the Journal of Marketing Management.
07/01/16

Tribute to Professor Raymond John Lawrence

It is with regret that we announce the death of Raymond John Lawrence, Emeritus Professor of Marketing.
05/11/15

Professor Bryan Lukas on the VW scandal

Marketing Professor Bryan Lukas gives his thoughts on the VW emissions scandal, including the accusations involving Porsche.
27/10/15

Lessons from VW

Professor Bryan Lukas, from Lancaster's Marketing department, talks about what we can learn from the VW emissions scandal from a branding perspective. 
18/08/15

Marketing and Design graduate Emma Lindsay receives £1200 Blueprint Interiors Scholarship

Recent graduate Emma Lindsay has been awarded the Blueprint Interiors Scholarship for outstanding achievement in the BSc Marketing and Design. 
14/07/15

Using marketing to help AIDS orphans

LUMS alumnus Ian Govendir talks about how the things he learned as a marketing student at Lancaster have helped him set up his own charity, AIDS Orphan.