Topic 1 (session A) - Levels of language: Linguistic levels, style & meaning > How writing happens ... > Heineken advert

How great writing happens - Genius, or the careful choice of language?

The Heineken Advert

Audio version

I was strolling along when all of a sudden i saw a bunch of lovely daffodils

No that wont do ......

I was wandering along as lonely as a duck when suddenly i tripped a bunch of daisies

No that wont do either .......

I were feeling pretty lonely when suddenly I saw some lovely flowers that really cheered me up

No that's dreadful, your getting worse if anything

[heineken fairy appears and gives wordsworth a can of heineken]

I wander'd lonely as a Cloud
That floats on high o'er Vales and Hills,
When all at once I saw a crowd,
A host of golden Daffodils . . . . . .

Fantastic ! Heineken really does refresh the poets other beers cannot reach !

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