About this Centre
Directed by Professor James Cronin and Dr Hayley Cocker, the Centre for Consumption Insights (CCI) builds on the research excellence and international, interdisciplinary networks of colleagues in the Department of Marketing. The CCI has expertise in all aspects of consumption studies, from consumer culture theory and the sociology of consumption, markets & marketing, through to experimental work in the domain of consumer psychology.
The CCI is heavily involved in scholarly activities on consumption-related issues linked to:
- health and consumer wellbeing; food cultures and diet;
- political economy;
- the socio-cultural shaping of consumer identities;
- celebrity branding and consumer-celebrity relationships;
- digital cultures, the internet, and online tribes;
- sustainability;
- waste and consumers’ disposal practices;
- the production and consumption of craft objects;
- consumer spirituality;
- consumer risk-taking behaviours;
- youth and consumption;
- consumer disadvantage; and
- health communications.
The CCI is home to a number of funded projects and grant activities. The Centre also collaborates with and carries out consultancy with a range of partners on diverse topics.
Whether you are a student, colleague, organisation, media group, or member of the public, the CCI is willing to connect with you on all topics and contexts related to consumers, consumption, and consumer culture. Please contact the CCI directors, Professor Cronin or Dr Cocker, for any questions or information on how to get involved.