Event Details

For a limited time only Work in Progress are offering FREE Social Media Health Checks to SME businesses.

Is your business struggling with social media? Do you want to know how to improve your social media marketing?

For a limited time, the Work in Progress team at Lancaster University are offering FREE Social Media Health Checks to help SME business leaders with their social media marketing.

What your business will get out of this Health Check:

• Have an audit of your existing social media channels to discover how effective your current social media marketing is
• Understand what kind of content you should be posting on each social media channel
• Have your existing content audited to discover what works and what does not work
• Tips to reach your target audience on social media channels
• Personalised recommendations on how to improve your social media marketing

We are offering 3 different packages for our Social Media Health Checks, and we will offer you the package we think your business will benefit the most from.

The three packages available are: Social Media Health Check, Social Media Health Check + Content Plan and Social Media Health Check + Content Plan + Content Examples.

Social Media Health Check

3 stages: Consultation, Audit and Handover.

Consultation

At the consultation we will discuss your channels, target audience, what has and has not worked with your social media in the past, any social media channels you want to explore and finally what you want to achieve with your social media marketing.

Prior to the consultation, it would be beneficial for you to fill out the Value Proposition Canvas so we can gain an understanding of your target audience and their needs. If you have not heard of the Values Proposition Canvas, you can find out more about it by watching this video.

Audit

We will then perform an audit on your Social Media channels and put together a presentation on ways you can improve your social media channels and social media marketing.

Handover

The final step of this Health Check is the handover where we will present to you our findings and recommendations for your future social media channels.

If required, you can then move on to the next step which is the Content Plan...

Content Plan

Following the Social Media Health Check, you may want further guidance on how to apply these recommendations to your social media.

With this next step, we will create a highly personalised 6–12-month content plan aimed at creating engaging content to reach your target audience across a variety of social media channels.

Content Plan and Example Posts

If you’re unsure how to implement the recommendations and content plan on your social media channels, the Work in Progress Team can go one step further and make you 3-5 example posts which you can use on your social media channels and as inspiration for your social media marketing going forward.

Please fill out this form to register your interest in this opportunity.

Please note that places are limited and are subject to availability and eligibility.