Sustainow Media Lab

WIP Member Profile: Start-up

Anne has been a member of the Work in Progress Community since 2022 when she took part in the Start-Up Validation Programme. Since then, Anne has attended a variety of WIP events, including Let's Talk drop-ins, and has launched her own business.

Anne Githu on a Podcast

Anne

MSc Advanced Marketing Management (2021), Graduate College

Sustainow Media Lab Logo

Sustainow Media Lab

Sustainability storytelling company promoting environmental stewardship, social equity, and economic resilience.

Anne Githu and Rachel Cox smiling in a photo together

Anne's Story

Meet Anne, the founder of Sustainow Media Lab.

Anne grew up in Kenya, where almost everyone she knew had a small business or trade to supplement their income. Her parents had a farm, and by the age of 14, she knew all about small-scale planting rotations, seed selection, costing, packaging, and even customer retention through credit plans. Without knowing it, Anne had already started on her entrepreneurial journey!

Anne's first interaction with Work in Progress was during her MSc in Advanced Marketing Management. She got involved in many WIP activities including several boot camps and mentorship opportunities.

Anne's first interaction with Work in Progress was during her MSc in Advanced Marketing Management. She got involved in many WIP activities including several boot camps and mentorship opportunities.

During this time, Anne was researching the UN Climate negotiations, and this contributed to her start-up idea.

Following this, Anne took part in Work in Progress’ Start-up Validation programme where she developed her idea and then received an endorsement by the university for a startup visa. Anne’s business, Sustainow Media Lab, officially launched in 2022.

‘I am very proud of the success I have achieved at Sustainow Media. I don’t think there is any other way I could have transitioned from an international student to a business owner in just 2 years. Thank you WIP for making it possible!’ - Anne