Lee Kah Jhun

Sunway University | | Degree: Marketing
What are factors influencing customer satisfaction on food delivery services post COVID-19 pandemic

Abstract

Despite the pandemic affecting the profitability of most industries, online food delivery services have grown exponentially due to increased demand. As food delivery services have become necessities for restaurants to sustain themselves, the concern lies on whether customers are satisfied with the experience of using online food delivery platforms. Therefore, the purpose of this study is to investigate factors that affect customer satisfaction of using online food delivery services post COVID-19 Pandemic, under the case study of Malaysia. This research uses quantitative techniques and the theory of planned behaviour (TPB) to determine the influencing factors on customer satisfaction in online food delivery services post pandemic conditions. Studies have shown Price, Ease of Usability and Perceived Convenience have a significant impact on customer satisfaction using online food delivery services. The findings in this study will provide an in-depth understanding regarding factors that influence customer satisfaction post pandemic conditions.  

 

Keywords: Post COVID-19, Food delivery services, Customer Satisfaction, Online Services.  

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Lee Kah Jhun