The aim was to collect data from gym members who do not have a personal trainer (PT). Their perceptions of personal trainers (PTs) will provide detailed evidence to help trainers develop their personal brand. Participants (n = 60) were asked to complete a questionnaire. The results displayed two major themes: attentive and competent. A PTs display of care through paying close attention to technique helps prevent injury subsequently improving a potential clients’ perception. Interpersonal and social skills such as personality, communication and body language influence 100% of participants to contact. A competent trainer has also been deemed vital. This includes qualifications and experience. However, a one-way ANOVA (Non-parametric) Kruskal-Wallis test displayed a statistically significant difference between age groups for specialist areas (P < 0.05), P = 0.018. When asked about preferred PT gender, a Chi-Square test displayed a significant difference between gender (P < 0.05), P = 0.04643. Positive reviews on social media contribute to a PTs competence, however establishing a clear target audience and demographic locally should be considered to gain trust from potential clients. These findings may have implications for PT brand awareness to positively enhance their prospect of gaining new clients.