Reading List
Group One: Course Essentials
- Seducing the Subconscious: The Psychology of Emotional
- Influence in Advertising (Robert Heath)
- Thinking Fast and Slow (Daniel Kahneman)
- The Choice Factory (Richard Shotton)
- Using Semiotics in Marketing (Rachel Lawes)
- The Illusion of Choice (Richard Shotton)
- Freakonomics: A Rouge Economist Explores the Hidden Side of Everything (Steven Levitt & Stephen Turner)
- The Hidden Persuaders (Vance Packard)
Group 2: Really interesting background reading
- The Pursuit of Pleasure (Lionel Tiger)
- Why Does The Pedlar Sing? (Paul Feldwick)
- Subliminal (Leonard Mlodinow)
Optimal Experience: Psychological Studies in Flow Consciousness (Mihaly Csikszentmihalyi & Isabella Csikszentmihalyi) - No Logo (Naomi Klein)
- The Attention Merchants (Tim Wu)
- The Culting of Brands: When Customers Become True Believers (Douglas Atkin)
- Status Anxiety (Alain De Botton)
- The Shock Doctrine (Naomi Klein)
- Truth, Lies and Advertising: The Art of Account Planning (Jon Steel)
- The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (Shoshana Zuboff)
- World Without Mind: The Existential Threat of Big Tech (Franklin Foer)
Group 3: Definitely worth a look, if you have time
- Superforecasting: The Art and Science of Prediction (Philip Tetlock & Dan Gardner)
- Why We Buy (Paco Underhill)
- Black Box Thinking (Matthew Syed)
- Brands in the Balance: Meeting the Challenges to Commercial Identity (Kevin Drawbaugh)
- How to Use Advertising to Build Strong Brands (Ed: John Philip Jones)
- The Buying Brian: Secrets for Selling to the Subconscious Mind (AK Pradeep)
- Excellence in Advertising (Ed: Leslie Butterfield)
- The Advertised Mind (Erik Du Plessis)
- Research Methods and Statistics (Ian Walker) (As a basic intro/refresher)