Our project
The PPiPL Pilot Project Malaysia aims to support post-consumer packaging organisations by exploring consumer attitudes toward plastic waste and identifying key drivers, barriers, and opportunities for sustainable alternatives—such as reusable, recyclable, or compostable packaging. The project also examines effective recycling strategies and investment opportunities in material recapture.
Conducted in Selangor, Malaysia, the research was a collaboration between Lancaster University, UK, and Sunway University, Malaysia. The team investigated major challenges in plastic waste reduction from both consumer and waste management stakeholder perspectives.
Over twelve months, the project provided critical insights to initiate discussions among waste management stakeholders and policymakers, helping to bridge the gap between consumer attitudes and behaviours in plastic packaging reduction.
The research was funded by the Global Challenges Research Fund and Newton Consolidation Accounts Lancaster University (EP_X527907_1_EP_X528365_1) through Lancaster University’s Future Cities Research Institute. This project builds on the UKRI Industrial Strategy Challenge Fund in Smart Sustainable Plastic Packaging—"Plastic Packaging in People's Lives" (PPiPL, NE/V010611/1).