Why should my company focus on accessibility?
Accounting for 15% of the population and equating to almost 1 billion people, persons living with disabilities are part of the largest minority group (WHO, 2021).
In the UK, the disposable income of disabled persons currently equates to £274billion and is set to rise by 14% annually due to our ageing demographic and health repercussions from Covid-19 (Purple, 2022).
It was uncovered that in 2019, the UK economy missed out on £2billion monthly by failing to cater to disabled demographics, tallying monthly losses of approximately £163 million for restaurants, pubs, and clubs; £267 million for high-street shops; and £501 million for supermarkets (Purple, 2022).
Despite their commercial value, disabled persons are often perceived by companies as unprofitable and thus are neglected from company strategies, communications, and market research.