Dr Nicole Bulawa
Lecturer in MarketingResearch Overview
Nicole joined Lancaster University Management School as a Lecturer in Marketing in April 2024. Prior to this role, she worked as a Research Assistant and Ph.D. candidate at ESCP Business School Berlin, examining the trajectories of practices, markets and value in technology-based research contexts. Some of her work from this period got published in the Journal of Business Research, Marketing Theory and Electronic Markets alongside two book chapters.
Building on her doctoral thesis, Nicole's main interest lies in studying how markets are built and changed, especially those in transportation, such as electric vehicles and sleeper trains. Through her research, she aims to shed light on the dynamics of sustainable markets, contributing to the ongoing conversation about environmental sustainability in modern market contexts.
Current Teaching
MKTG101 - Introduction to Marketing
MKTG229 - Routes to Market
MKTG301 - Strategic Marketing
Research Grants
ERF project funding – 2023-19 Market-referencing in the electric vehicle market charging infrastructure | published
ERF project funding – 2022-37 Conceivable practice trajectories as market-making opportunities | published
ERF project funding – 2020-49 Dynamic value-in-use emergence in e-services | published
PhD Supervision Interests
I am open to discussing the supervision of PhD students with a broad interest in market dynamics, looking at how markets develop or are changed by actors. Relevant bodies of literature are market-shaping / market-making and theories of practice (market and consumption practices). Potential topics could range from early-stage or future markets, sustainable markets, market interconnectedness, market infrastructure or market malpractice. Applicants should be open to exploratory qualitative or mixed methods approaches.
Market backbones: on the making and shaping of market infrastructures
01/08/2024 → 30/11/2024
Research
The re-emergence of the European Sleeper Train market
15/10/2023 → …
Research
Tech Catalyst Lancaster University
Participation in workshop, seminar, course
Prolific North Tech Awards
Other
40th IMP Conference
Oral presentation
7th Interdisciplinary Market Studies Workshop
Participation in conference - Academic
Electronic Markets (Journal)
Publication peer-review
Shaping Markets 2022
Participation in conference - Academic
Lancaster University Management School Lancaster University Lancaster LA1 4YW UK
Visiting an external academic institution
Journal of Consumer Behaviour (Journal)
Publication peer-review
EMAC 2021 Annual Conference
Participation in conference - Academic
- Pentland Centre