Professor Nicholas Alexander
ProfessorResearch Overview
Current research is focused on international retail marketing, branding and business history.
PhD Supervision Interests
International Marketing International Retailing Marketing History
Journal of Historical Research in Marketing (Journal)
Editorial activity
International Marketing Review (Journal)
Editorial activity
Triennial AMA/ACRA Retailing Conference
Participation in conference -Mixed Audience
British Academy of Management Conference
Participation in conference -Mixed Audience
7th Thought Leaders International Conference on Brand Management
Participation in conference -Mixed Audience
ESRC Peer Review College (External organisation)
Membership of council
Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium
Participation in conference -Mixed Audience
9th Triennial AMS/ACRA Retailing Conference, New Orleans
Participation in conference -Mixed Audience
16th International Conference on Recent Advances in Retailing and Services Science
Participation in conference -Mixed Audience
, International Conference on Sports and Entertainment Business
Participation in conference -Mixed Audience
15th International Conference on Recent Advances in Retailing and Services Science
Participation in conference -Mixed Audience
European Journal of Marketing (Journal)
Editorial activity
- Networks, Knowledge and Strategy