Dr Josiane Fernandes
Lecturer in MarketingResearch Overview
Josi Fernandes is interested in understanding how markets work, why they work the way they do, and especially how they can be changed to work differently. Designing market interventions towards the creation of more ethical and responsible markets, connected with the United Nations Sustainable Development Goals (SDGs) is of particular interest.
For the past 6 years, Josi explored how local entrepreneurs in Brazilian favelas manage to engage in economic activity amidst stigmatization of their place of residence, violence, and poverty and maintain a market for favela tourism. Part of the results from this project was published in the Journal of Business Research, and can also be found in the London School of Economics (LSE) blog.
Presently, Josi is studying sustainability in food markets and more specifically, in relation to the environmental challenges associated with the UK salmon market. Businesses in this industry and researchers interested in this topic are encouraged to connect.
Current Teaching
MKTG101 - Introduction to Marketing
MKTG229 - Routes to Market
MKTG301 - Stratetgic Marketing
MKTG329 - Business to Business Marketing
MKTG409 - MSc Advanced Marketing Management (supervisor)
Research Grants
CAPES Scholarship (Brazil)
British Sociology Association Events Grants
LUMS Scholarship
LUMS Conference Grant
LUMS Pump Prime Scheme
Aquaculture market research
28/06/2023 → 07/07/2023
Consultancy
From luxury fish to staple seafood: tracing the making of the Scottish farmed salmon market
01/12/2022 → 01/10/2023
Research
The Journal of Practice Theory (Journal)
Editorial activity
CCI Roundtable Session on The Cost of Living Crisis
Participation in workshop, seminar, course
Marketing Theory (Journal)
Editorial activity
Behind the scenes of Rolls-Royce
Invited talk
3rd Practice Theory Gathering
Participation in conference - Business/Professional
Lancaster Intellectual Party 2023
Participation in conference -Mixed Audience
17th Organization Studies Workshop
Participation in conference - Business/Professional
Something fishy: the trouble with salmon markets and marketing
Invited talk
Journal of Business Research (Journal)
Publication peer-review
2nd Practice Theory Gathering
Participation in conference -Mixed Audience
Lancaster Intellectual Party/Summer Conference 2022
Participation in conference -Mixed Audience
Lancaster Intellectual Party/Summer Conference 2021
Participation in conference -Mixed Audience
British Academy of Management (BAM) 2021 Conference
Participation in conference -Mixed Audience
36th EGOS Colloquium
Participation in conference -Mixed Audience
35th EGOS coloquium
Participation in conference -Mixed Audience
Intellectual Party Summer Conference 2019
Participation in conference -Mixed Audience
LancStockBurgh
Participation in conference -Mixed Audience
Intellectual Party/Summer Conference 2018
Participation in conference -Mixed Audience
3rd LancStock Market Studies Workshop
Participation in conference -Mixed Audience
5th Interdisciplinary Market Studies Workshop 2018
Participation in conference -Mixed Audience
Lancaster University Postgraduate Research Conference
Participation in conference -Mixed Audience
Lancaster’s Intellectual Party/Summer Conference 2017
Participation in conference -Mixed Audience
Alliance Manchester Business School DOCTORAL AND RESEARCH CONFERENCE
Participation in conference -Mixed Audience
2nd Academy of Marketing Publishing Workshop
Participation in workshop, seminar, course
2nd LancStock Market Studies Workshop
Participation in workshop, seminar, course
6th STS Postgraduate Conference
Participation in workshop, seminar, course
Interdisciplinary Market Studies Workshop
Participation in workshop, seminar, course
Centre for Technological Futures , Pentland Centre