Research Overview

I am a consumer researcher with a specific focus on the role of service organisations in facilitating individual and collective wellbeing. I have a particular interest in consumer groups, such as families or communities, and their collective experiences, perceptions, and identities.

My research has explored how families co-create value from their collective consumption of television, and how the use of TV within households can create identity conflict. I have also published research into the collective experiences of consumer vulnerability among UK military wives. As a former marketing practitioner my work focuses on informing business practice as well as extending theoretical knowledge.

My research has appeared in international peer-reviewed journals, such as the European Journal of Marketing, Journal of Business Research, Journal of Services Marketing, Journal of Relationship Marketing, and Mobilities.