Professor Andreas Schroeder
Professor of Information SystemsResearch Overview
Andreas Schroeder is a Professor of Digital Strategy and Services Innovation at Lancaster University Management School. His research program lies at the intersection of Operations Management and Information Systems, focusing on directly impacting organizational practices. Much of Andreas’ work revolves around ‘servitization’, which refers to the transformation of product-focused manufacturers as they develop and increasingly compete through high-value service offerings.
Andreas is a senior member of the Advanced Services Group, a cross-university research group dedicated to excellence in servitization and advanced services research and practice. In his role at the research group, Andreas supports some of the world’s leading manufacturers with the strategic orientation and digital implications of their servitization journeys.
Research Grants
Andreas’ research has attracted more than £9 million in external funding
- 2022: ESRC/Interact (£55,000): Business cases for digitalisation (PI)
- 2022: ESRC (£1.8 million) Servitization for productivity and sustainability (Co-I)
- 2021: Industry (£45,000) Digitalisation strategy alignment of service network partners (PI)
- 2021: Industry (£45,000) Evaluating of advanced services business models within an existing product-portfolio (PI)
- 2019: EPSRC (£22,000) Digital twins and simulations for advanced services (Co-I)
- 2019: ERDF (£1.44 million) Advanced Services Growth: Developing Strategies for Improved Growth in Manufacturing (Co-I)
- 2019: Greater Birmingham and Solihull Local Enterprise Partnership (£1.4 million) Advanced Services Growth: Innovative Growth Strategies (Co-I)
- 2016: European Commission (£3.5 million) Circular European Economy Innovative Training Network - CircEUit (Co-I)
- 2016: ERDF (£1.2 million) Transforming SMEs to improve their revenues through the adoption of advanced services (Co-I)
- 2016: EPSRC (£60,000) PhD Studentship (PI)
- 2015: University Grants Committee (Hong Kong) (£31,000) Transactive Memory System in Team Context
- 2015: British Council (£24,000) Newton workshop grants - Research in Green Technology Management & Product-Service Systems (Co-I)
IAA: Innovating Service Business Models for SMEs
27/01/2025 → 31/07/2025
Research
Servitization 101
Business Course/Training
Servitization Masterclass
Business Course/Training
Servitization Roundtable
Participation in workshop, seminar, course
Genie/Terex
Business Engagement
Servitization in Healthcare
Participation in workshop, seminar, course
Spring Servitization Conference 2025
Participation in conference - Academic
Servitization Masterclass
Business Course/Training
DTM
Business Engagement
Teleplan Forsberg Ltd
Business Engagement
Sustainability thinking fleet forum
Participation in conference - Business/Professional
Tech catalyst - Captivation event
Participation in conference - Business/Professional
Keynote at Digital Servitization Observatory
Invited talk
- Information Systems