Marketers in Residence

Our Marketers in Residence programme offers dedicated marketing advice to our students, helping to inspire the next generation of marketing leaders.

This unique initiative brings experienced marketing professionals from a diverse range of sectors into the LUMS community, providing students with hands-on insights, real-world expertise, and cutting-edge strategies from today’s dynamic marketplace. Our Marketers in residence serve as mentors, guest lecturers, and advisors, offering students a rare opportunity to engage with top industry talent, gain practical knowledge, and explore emerging trends.

Connect with a Marketer in Residence

As a LUMS student, you have the opportunity to directly connect with current marketing leaders and bridge the gap between theory and practice.

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What is a Marketer in Residence?

A Marketer in Residence is an experienced marketing professional who collaborates with Lancaster University to bring real-world marketing insights and industry expertise to the student community.

Marketers in Residence serve to enhance the educational experience by bridging the gap between academic theory and practical application. They deliver guest lectures and workshops, offer mentorship and advice, collaborate with academic and teaching staff, provide networking opportunities, and supply the chance for hands-on learning.

Marketers in our network

Our Marketers in Residence are leaders in their respective fields, bringing decades of diverse industry experience, strategic insight, and creative excellence to LUMS, offering students unparalleled access to the minds shaping today’s marketing landscape. From digital marketing and e-commerce to brand strategy and creative leadership, each of our residents provides unique perspectives and hands-on expertise, helping bridge the gap between academic theory and the ever-evolving marketing world.

Jack Daniel, Molson Coors Western Europe Strategy Director

Jack Daniel is the Western Europe Strategy Director of Molson Coors, where he plays a pivotal role in the company’s digital transformation efforts. He has been instrumental in launching innovative platforms like Revl, a direct-to-consumer e-commerce site. Jack’s leadership extends to the Beverage Hub, a division focused on expanding Molson Coors’ portfolio beyond beer to include premium spirits and ready-to-drink beverages.

His strategic vision and expertise in digital marketing have significantly contributed to Molson Coors’ growth and adaptation in the evolving beverage industry. Jack Previously worked as Global Business Development Director for MediaCom and Digital and Media Manager for Procter & Gamble.

Jack's LinkedIn profile

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Eiler Fagraklett, Poul Hansen Head of Marketing

Eiler Fagraklett Fagraklett is the Head of Marketing for retail wholesaler and chains of grocery stores Poul Hansen in the Faroe Islands, Denmark. He was previously Head of Marketing for the telecommunication and logistics company Tousass in Greenland, formerly known as Tele-Post or Tele Greenland.

He spearheaded a major rebranding campaign for the company in 2022. Prior to this, he worked in the Marketing Department for the headquarters of Betri Bank, Betri Insurance, Betri Pension and Betri Real Estate.

Eiler's LinkedIn profile

Simon Jamieson, Marketing Lounge Partnership Managing Director

Simon Jamieson is the Managing Director at The Marketing Lounge Partnership (MLP), a leading UK Martech agency. MLP specialises in rewards and loyalty and work with some of the world’s biggest brands to deliver ideas, strategies and infrastructures to ‘delight customers and deliver results’.

With over 20 years of experience, Simon is renowned for his expertise in acquisition, loyalty, and engagement marketing. He has successfully led numerous award-winning campaigns, showcasing his innovative approach to e-commerce and promotional strategies. He formerly held marketing manager and customer acquisition roles for Marks and Spencer, The Co-op and Smile bank.

Simon's LinkedIn profile

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Aimee Luther, The Liberty Guild Managing Director

Aimee Luther is the Managing Director at The Liberty Guild and is known for her warm and energetic leadership in the advertising industry. The Liberty Guild is certified BCorp and Drum Grand Prix Winner, proving a powerful business and being a force for good in the world, can go hand in hand. She began her leadership journey at Beattie McGuinness Bungay (BMB) after previously working at Ogilvy and Mather as a graduate trainee, which she calls the “University of Advertising”.

Aimee fosters a creative and supportive work environment, believing that happiness at work leads to better performance. Her career is marked by a commitment to authenticity and creating balanced, inclusive workplaces.

Aimee's LinkedIn profile

Darren Savage You’re The Goods Strategy Lead

Darren Savage is the Strategy Lead at You’re The Goods and founder of strategic management service Against All Monsters. With a career spanning over two decades, Darren has been instrumental in shaping innovative strategies that drive digital transformation and creative excellence.

He has a deep and varied understanding of how to inject creativity into business strategy, marketing communications, innovation projects, and complex digital ecosystems to build commercially effective customer experiences. Darren was formerly Chief Strategy Officer at Tribal Worldwide London, a leading interactive global agency network. He has held other strategy and planning focused roles for Publicis, adamandeve, DDB and BBH.

Darren's LinkedIn profile

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Vincent Wong, TikTok Social Media Marketing Manager

Vincent Wong is the EUI Social Media Marketing Manager at TikTok. He is a results-focused digital marketer with a thorough understanding of social media, content marketing, customer engagement, and community-building strategies.

He plays a crucial role in developing and executing innovative marketing strategies that enhance TikTok’s global presence. He formerly worked as a Digital Marketing Executive for Johnson Controls and Marketing Coordinator for Xinlung Group.

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