The Arts as Theory and the Arts as Methodology: Reflections on the Pros and Cons for Publishing Consumer Research
Tuesday 20 May 2025, 2:00pm to 4:00pm
Event Details
Join us for the latest CCI Methods Workshop
Professor Goulding will provide expert insights into the growing intersection of the arts and consumer research, discussing the value of arts-based theories and methodologies in understanding consumer experiences.
Speaker
Birmingham Business School
Christina's research interests are two-fold. The first is consumer culture, ranging from cultural production and consumption to non-mainstream sub-cultural consumption. She is particularly interested in issues of exclusion and marginalization as well as strategies of resistance and tactics for developing resilience. She has published her research in a number of leading journals including Journal of Consumer Research along with many more.
Contact Details
| Name | Teresa Aldren |