The Path Less Trodden: Marketing 101 to Matalan…and the twists and turns in between
Thursday 13 February 2025, 5:15pm to 7:30pm
Venue
LUMS Lecture Theatre 1, Lancaster, , LA1 4YX - View MapOpen to
All Lancaster University (non-partner) students, Alumni, Applicants, External Organisations, Families and young people, Postgraduates, Prospective International Students, Prospective Postgraduate Students, Prospective Undergraduate Students, Public, Staff, UndergraduatesRegistration
Free to attend - registration requiredRegistration Info
Please register via https://www.trybooking.com/uk/EIBV
Event Details
A Fireside Chat with Charlotte Dewhurst, Matalan
Join Charlotte Dewhurst, Director of Marketing at Matalan, as she shares a candid account of her unconventional career journey. From her first Marketing lecture at Lancaster University to leading marketing at Matalan, Charlotte has taken diverse paths—turning down graduate schemes, quitting a CMO role, and shifting between industries and B2B/B2C roles.
In this session, Charlotte will reflect on the lessons learned along the way, offering insights on navigating career risks, trusting your instincts, and building a fulfilling professional life. Whether you're seeking marketing tips or career advice, Charlotte's story will inspire you to carve your own path.
Speaker
Matalan
I’m an experienced global marketing professional with a passion for people. For the last 20 years, I’ve worked in a variety of different organisations, from start-ups to multi-billion pound retailers, to global family businesses. I’ve travelled all over the world as a result, and people tell me I’ve made a difference – to their businesses but also to them personally. Making a difference to people is my purpose, and this guides me daily.
Contact Details
| Name | Sonia Stevenson |