Social Responsibility in Marketing – Navigating Social Divisions in Branding and Advertising

Monday 20 January 2025, 1:00pm to 3:00pm

Venue

Lancaster University Management School - Lecture Theater 1, Lancaster, LA1 4YX

Open to

Alumni, External Organisations, Postgraduates, Staff, Undergraduates

Registration

Free to attend - registration required

Registration Info

Please register using TryBooking here

Event Details

Join us at our dynamic event that brings together leaders from business, academia, and the marketing industry to explore how brands today address social divisions such as social class, gender, and ethnicity, and forge their stance on social responsibility.

This panel discussion will offer practical insights on marketing as a vehicle for change, with a special focus on advertising and branding’s role in a rapidly evolving socio-economic landscape.

We’re excited to feature Daryl Fielding, the creative vision behind the imaginative Dove Real Beauty Campaign, who will share first hand experiences on crafting campaigns with societal impact. We’ll explore the ways brands can adapt to shifting societal expectations and what social change means for businesses.

Speakers

Carolyn Downs

Marketing, Lancaster University

Daryl Fielding

Hayley Cocker

Marketing, Lancaster University

Leighanne Higgins

Marketing, Lancaster University

Mary Hargreaves

Marketing, Lancaster University

Contact Details

Name Sonia Stevenson
Email

s.stevenson1@lancaster.ac.uk

Website

https://www.trybooking.com/uk/EEOS