Social Responsibility in Marketing – Navigating Social Divisions in Branding and Advertising
Monday 20 January 2025, 1:00pm to 3:00pm
Venue
Lancaster University Management School - Lecture Theater 1, Lancaster, LA1 4YXOpen to
Alumni, External Organisations, Postgraduates, Staff, UndergraduatesRegistration
Free to attend - registration requiredRegistration Info
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Event Details
Join us at our dynamic event that brings together leaders from business, academia, and the marketing industry to explore how brands today address social divisions such as social class, gender, and ethnicity, and forge their stance on social responsibility.
This panel discussion will offer practical insights on marketing as a vehicle for change, with a special focus on advertising and branding’s role in a rapidly evolving socio-economic landscape.
We’re excited to feature Daryl Fielding, the creative vision behind the imaginative Dove Real Beauty Campaign, who will share first hand experiences on crafting campaigns with societal impact. We’ll explore the ways brands can adapt to shifting societal expectations and what social change means for businesses.
Speakers
Marketing, Lancaster University
Marketing, Lancaster University
Marketing, Lancaster University
Marketing, Lancaster University
Contact Details
Name | Sonia Stevenson |
Website |