Skip to content Accessibility help

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional cookies to help us measure web traffic and report on campaigns.

We won't set optional cookies unless you enable them.

Cookie settings

Lancaster University shield Lancaster University Home Page Lancaster University
  • For students
  • For staff
  • Global partners
  • 中文网站
Lancaster University Management School
  • For students
  • For staff
  • Global partners
  • 中文网站
  • For students
  • For staff
  • Global partners
  • 中文网站
    • Undergraduate
      • Undergraduate courses
      • Our departments
      • Open days
      • International students
      • Life at LUMS
      • LUMS Careers Service
      • LUMS placements
      • Study abroad
      • Working with schools
      • Visit LUMS
    • Master's
      • Master's programmes
      • MBAs
      • MSc Management (MiM)
      • Our departments
      • Scholarships and funding
      • International students
      • Study abroad
      • Life at LUMS
      • LUMS Careers Service
      • Visit us
    • PhD
      • PhD programmes
      • Scholarships and funding
      • How to apply for a PhD
      • Our departments
      • PhD job market candidates
      • LUMS Careers Service
      • Visit us
    • Executive Education
      • MBAs
      • Leadership and Management qualifications
      • Help to Grow Management Course
      • Executive short courses
      • International Masters Program for Managers (IMPM)
    • Research
      • Sustainability
      • Social justice
      • Innovation in place
      • Research initiatives
      • LUMS research events
      • LUMS research news
      • Research staff
      • Fifty Four Degrees
      • Work Foundation
      • Research ethics
    • Research centres
      • Consumption Insights
      • Family Business
      • Financial Econometrics, Asset Markets and Macroeconomic Policy
      • Health Futures
      • Marketing Analytics and Forecasting
      • Pentland Centre
      • Practice Theory
      • Productivity and Efficiency
      • Scholarship and Innovation in Management Education
      • Technological Futures
      • Transport and Logistics
    • Research in departments
      • Accounting and Finance
      • Economics
      • Entrepreneurship and Strategy
      • Management Science
      • Marketing
      • Organisation, Work and Technology
    • For business
      • Access our expertise
      • Access student talent
      • Entrepreneurs in Residence
      • Marketers in Residence
      • Leaders in Residence
      • Masterclasses for business
      • Events for business
      • Fifty Four Degrees
      • Business insights
    • Grow your business
      • Consultancy projects
      • Student projects
      • Help to Grow
    • Executive Education
      • Leadership and Management qualifications
      • Short courses
      • Customised courses
      • Full-time MBA
      • Executive MBA
      • Cyber Security Executive MBA
      • International Masters Programme for Managers (IMPM)
    • About LUMS
      • Our people
      • LUMS Strategy 2030
      • Our reputation and rankings
      • Our departments
      • LUMS Careers Service
      • LUMS news
      • LUMS events
      • Blogs
    • Our community
      • Life at LUMS
      • Our people
      • LUMS alumni
      • Alumni profiles
      • Giving to LUMS
    • Visit LUMS
      • Undergraduate open days
      • Postgraduate open days
      • Campus tours
      • Working with schools
      • Virtual tour
  • Contact LUMS
  • Give to LUMS
  1. Management School
  2. LUMS news
  3. 'Gran Turismo: why this glorified advert fails where Barbie succeeded'
  1. Management School
  2. LUMS news
  3. 'Gran Turismo: why this glorified advert fails where Barbie succeeded'

'Gran Turismo: why this glorified advert fails where Barbie succeeded'

11 August 2023 11:25
An image of a gamer wearing a helmet behind a steering wheel, playing a motor racing game in front of an extra large screen

Dr Mike Ryder (Marketing) reviews the new Gran Turismo film in his latest article for The Conversation.

You can read his full article here:Gran Turismo: why this glorified advert fails where Barbie succeeded (theconversation.com)

Back to News

Share this story

Share on Facebook Share on Twitter Share on LinkedIn

Top

Quadruple-accredited world-ranked

AMBA Association Accredited
AASCB Accredited
EQUIS Accreditation
Small Business Charter logo
Quick Links
  • Undergraduate study
  • Postgraduate study
  • Faculties, divisions and departments
  • Work Foundation
  • For students
  • For staff
  • Library
  • Conference facilities
  • Job vacancies
  • Online payments
Faculties and Departments
  • Arts and Social Sciences
  • Health and Medicine
  • Management School
  • Science and Technology
  • Departments and centres
Connect
  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • X
  • LinkedIn
  • The Student Room
  • Weibo
  • WeChat
Contact Us
  • Lancaster University Management School
    Bailrigg
    Lancaster
    United Kingdom
    LA1 4YX
  • +44 (0)1524 510752
  • lums@lancaster.ac.uk
Lancaster University location in the UK
Top 150 in 2025 World University Rankings.

Accessibility Statement | Legal Notice | Freedom of Information | Privacy and Cookies Notices | Modern Slavery Statement © 2025 Lancaster University. All rights reserved.