The movement aims to inspire businesses to be the best they can be, providing practical tools to assist them and be a catalyst for change.

‘Be the Business’ is the brainchild of the Productivity Leadership Group (PLG). Founded in 2015, the PLG is a group of some of the UK’s best performing and internationally recognised companies. Chaired by Sir Charlie Mayfield, it was formed to address the under-performance of productivity in the UK.

If a lot of companies do a little bit better it would add £130bn in value to the UK economy. In an event at Channel 4's HQ, the PLG today launched Be the Business, a movement which will enable businesses to improve their own operational processes and commercial excellence through benchmarking, collaboration, better leadership and talent management.

Sir Charlie Mayfield explains: “We aim to support businesses in three principal ways. By inspiring leaders with actionable insight that helps businesses to set goals and measure progress. By providing modern tools that enable businesses to work out how good they are compared to others they choose. By encouraging sharing of best practice within communities of businesses across the UK as a catalyst to enable people to find out what's worked best for others seeking the same improvement."

bethebusiness.com - tools and inspiration

Bethebusiness.com will allow businesses across the UK to connect and collaborate. The online resource will feature two core elements: a unique benchmarking and measurement tool, and a collaboration hub.

Many businesses fail to measure their performance and are unaware of their own potential. Only by measuring performance and productivity can companies benchmark themselves, identify potential areas of improvement, implement changes and then measure the effect.

Be the Business' benchmarking tool will allow business leaders to create their own personalised dashboard and confidentially analyse their own organisation for digital maturity, talent management, leadership and future planning - the four key drivers of productivity. This application will allow continuous measurement, benchmarking against other companies by region, sector or size and enable leaders to see their weaknesses and opportunities.

The collaboration hub will host a collection of assets including webinars, case studies, examples of best practise and training options. It is a place where businesses can share ideas, collaborate or recommend local resources. It is designed to grow as Be the Business grows, empowering businesses to build their own networks and connections too.

Sir Charlie continues: "We're not going to be telling people how to run their businesses. Instead we want to breathe oxygen into thousands of business-led initiatives and communities across the country. We're going to celebrate and encourage.

"We are changing the pitch and the tone of the language that most often accompanies ‘productivity’," added Sir Charlie, “This has to move from being the preserve of economists to entrepreneurs.  That's why this is a movement not a programme. It's a long-term mission for everyone who wants to be the business. It's open, inclusive and all about aspiration."  

Productivity through People - a catalyst for change

An example of this local and grassroots way of working is already demonstrated in a special collaboration between industry and academia in the creation of Productivity through People - an innovative 12-month programme for SME leaders. By sharing critical insights for success regarding people, leadership, communications, innovation and ultimately productivity, the objective is to create a high-performance workplace with a fully engaged workforce.

Two pilot schemes are already underway in partnership with Lancaster University Management School and Bath University Business School. Forty two delegates representing 34 businesses are currently on the scheme.  Together they represent a combined turnover of £2.7bn and 7000 staff.

The results are already starting to show. Chris Blade, Managing Director of Cumbria Crystal on the North West programme says: "I've brought about a range of small incremental improvements within the company: engaging staff, getting them to look at working differently, bringing about small 1% changes. Things that we can do quite reasonably within the company. Collectively they add up. So in the first six months of this year, since I've been on the course, I've actually increased the company turnover by 41% compared to the same period last year."

The ambition is for Productivity through People to continue to grow so that by 2019, the programme will run two courses per year, from seven locations across the UK.

Sir Charlie notes: “Productivity through People is just one example of the work we want Be the Business to inspire.”

CEO Designate of the movement, Tony Danker, sums up, "The future of the British economy lies in the hands of businesses of all sizes; all regions and sectors. Be the Business will only have a staff of 20. Our workforce, however, is the 20+ million across British business.

"This is a time for business leadership. Not only must we grow this economy, we need to make it an economy that works for all. The path to progress is the improved productivity that drives employment, higher skills, higher wages, and higher profits.

"This is a moment we cannot miss. For every business to raise its game and in turn transform our competitiveness as a nation. The productivity movement we are building is real. It's time to be the business."