‌Ian Golding had the MBA Class and guests enthralled on Tuesday, 5th February as he spoke about customer service being the key component in driving success as part of any corporate strategy.‌

A specialist customer experience consultant, and member of the board of the customer experience professionals association, Ian explored the current challenges for the retail industry. He discussed what the current drivers for retail strategy are and how the impact of strategic changes are measured effectively to ensure the sustainability of business?

Ian also touched on whether the challenges we are facing in the UK are the same elsewhere in the world, looking at what customers expect in the US, India, China and the UAE.