A practical and interactive workshop run by Lancaster University Management School between 9.00am and 3.00pm will demonstrate how SMEs can bring products to market and creatively engage with customers by using social media.

Owners and managers of SMEs who attend the workshop will also gain insights into the different functions of social media platforms, and how they can be used in an integrated fashion.

The workshop, which is delivered through the programme and is fully-funded by the European Regional Development Fund, will advise on tools that help to save time. It will also help develop an awareness of common pitfalls.

, programme manager for Innovation for Growth, said: “Over the last five years social media has grown in importance as a communication tool for businesses, as well as individuals.

“Social media platforms, such as Twitter, Facebook, YouTube, Pinterest and LinkedIn, have huge numbers of users and have become essential cost-effective tools to help boost businesses’ marketing and public relations activities.

“This workshop will give an in-depth overview of how SMEs can take advantage of these fantastic tools to help them grow their business.”

Speakers at the event include:

• Mike Parsons, who spent 40 years as an innovative designer and business owner in the outdoor equipment industry, including being managing director of Karrimor International and founder of OMM Ltd
• Mary Rose, an innovation specialist at Lancaster University Management School with more than 35 years of experience

The event is open to North West business-to-business SMEs with a turnover of less than £45 million.

Places can be registered by contacting Jen Melling at Lancaster University Management School by emailing ifg@lancaster.ac.uk or calling 01524 510769.