Addressing a business audience at Lancaster University Management School on October 15, Jonathan Warburton, Chairman of Warburtons – the UK’s most recognisable bakery brand which is bought by 86 per cent of households – will talk about how family values sit at the heart of the company. He will also explain that continual innovation underpins the company’s business model, and how its approach to corporate responsibility helps protect its people, its bottom line and the communities in which it operates.

Jonathan Warburton is the fifth generation of Warburtons to lead the firm, with his cousins Brett and Ross. Established in 1876, the company has seen growth of more than 60 per cent to a turnover in excess of £500 million.

Mr Warburton’s talk forms part of a series of inspirational business Masterclasses hosted by Lancaster University and supported by NatWest. The series is open to all business owners and managers across the North West.

Professor Ellie Hamilton, Associate Dean for Enterprise, Engagement and Impact, said: “Jonathan Warburton has been instrumental at driving growth at his family’s business. One of the key drivers of this growth is a strong focus on continual innovation. I am sure there will be a lot business leaders can take from this masterclass with the chairman of one of the UK’s top food manufacturers.”

Sue Haslem, Relationship Director at NatWest, said: “We are delighted Jonathan Warburton has agreed to share his expertise during this month’s Masterclass. Jonathan has a wealth of business management experience and will no doubt share some fascinating insight about the long-established brand we have all come to love over the years.”

The are free for SME business owner and managers to attend but places are limited and must be reserved by contacting Eve Tinker on 01524 510703.