Why did you choose to study at LUMS?

The module outline! I wanted something that provided creativity but was also business-minded. Being close to Manchester was a bonus!

What was the best thing about your course?

The People; lecturers, students and support staff!

What/who inspired you most at LUMS and why?

There are too many to name, but I think it was the collaborative and insightful lecturers and alumni who gave great talks and advice.

Did you do a project, placement or study abroad? What did this involve, and what did you gain?

I spent a summer abroad in Paris studying fashion business! I went to fashion exhibits in iconic venues, learned perfumery with the nose of Channel and learnt strategy from people who had worked with world-class designers. I also developed an amazing international network of like-minded people.

Describe your time at LUMS in three words.

Better than imagined.

What are your best memories of your time at Lancaster?

I will remember the group meetings in the library when we spent far too much time indoors and started losing the plot. (Fizzy drinks and doughnuts were the only cure!)

What are the best things about living in the Lancaster area?

Amazing landscapes and animals, especially in Summer, best enjoyed with a local Wallings Ice Cream.

What impact did scholarships or funding have on your degree experience?

They helped me achieve the once-in-a-lifetime experience of studying fashion in the fashion capital of the world.

Which parts of your Lancaster experience were the best preparation for your job?

The number of live briefs that I was able to participate in and pitch to different companies.

What impact has your Lancaster experience had on your career?

It has given me an increased insight into the depth and breadth of advertising, but also other secondary career paths like research.