FACTOR talk: James & Cronin – Digital Dreamscapes & The Spectralisation Of Reality
Thursday 23 January 2025, 3:00pm to 4:00pm
Venue
WEL - Welcome Centre LT1 A34 - View MapOpen to
All Lancaster University (non-partner) students, Alumni, Applicants, External Organisations, Families and young people, Postgraduates, Prospective International Students, Prospective Postgraduate Students, Prospective Undergraduate Students, Public, Staff, UndergraduatesRegistration
Registration not required - just turn upEvent Details
This paper explores digitally networked horror consumption as a form of dark tourism, focusing on eerie spaces like 'creepypasta' and 'r/nosleep.' While these dreamlike sites offer haunting escapes they raise security concerns from anonymity-driven misinformation to risks for vulnerable individuals.
Following arguments that the sociology of tourism extends beyond the movement of bodies between physical locations to include ‘mind-voyaging’ throughout cyberspace, we consider digitally networked horror consumption as a nascent variant of dark tourism. In this paper, the acts of seeking out and spending time in digital dreamscapes centred on the weird, eerie and abject – such as ‘creepypasta’, Reddit’s ‘r/nosleep’ and 4chan’s ‘/x/paranormal’ discussion boards – are theorised as journeys that endow the familiar with obscene libidinal energy. These sites do not offer an escape from ordinary reality, rather they enable some detail of reality itself to become spectralised and thus reinterpreted with a nightmarish dreamlike quality.
Drawing upon and adapting a Žižekian toolbox, we consider the touristic appeal of digitally networked horror consumption as derived from an ontological incompleteness which, in today’s post-historical geographies of ‘nothing’ (where most places are mapped, commodified, and demystified), provides the fantasy of exclusive and uncharted territory beyond a finite, knowable universe. The possibility that the otherworldly might still be found within our world, albeit in remediated forms online, legitimises digital dreamscapes as the final frontier for dark tourists seeking out the unsettling, while their free-to-access and typically non-copyrighted content functions beyond the rationalising influence of capitalist realism. Although they ostensibly deviate from the overt commercialism that has come to contaminate most physical sites for dark tourism, these digital dreamscapes also seem to reject historical authenticity and morality, centring instead on mythology, simulacra, and sublimating the anomalous.
Cybersecurity concerns associated with these online spaces arise from the risks of anonymity-driven misinformation, the spread of malicious content, and potentially, significant dangers for individuals with pre-existing psychological conditions who may struggle with the blurring of boundaries between reality and fiction.
Speakers
Marketing, Lancaster University
James Cronin is a Professor of Consumer Culture Studies at Lancaster University Management School and Director of the LUMS Centre for Consumption Insights. His research examines the social and cultural aspects of consumer behavior, including marketplace ideologies, escapism, parasocial relationships, and consumer well-being. He employs qualitative methods and draws on philosophy, sociology, and cultural theory to explore how social structures and ideologies shape consumption.
Marketing, Lancaster University
Sophie James is a Lecturer in Security and Protection Science at Lancaster University Management School. Her research, published in leading journals like *Marketing Theory* and *Annals of Tourism Research*, explores digital anthropology, socio-digital futures, and security challenges. She examines how individuals and groups engage with web-based platforms, focusing on the ideological implications of extreme or subversive content and its erosion of trust in expert systems.
Contact Details
Name | Claire Hardaker |
Website |