Lancaster Music Festival

Powered by collaboration with Lancaster University's finest minds, we have been working on a set of VR experiences that promise to captivate, educate, and inspire. This October at the Lancaster Music Festival, we invite you to experience a groundbreaking showcase that goes beyond mere entertainment.

Screen capture taken of what is seen in VR imagination cave

Discover Innovation, Art, and Empathy through Virtual Reality Experiences

We are thrilled to announce that ITPI will be participating in the 14th edition of the Lancaster Music Festival from October 10th to 13th, 2024. This prestigious event is one of Lancasters most exciting events, where festival-goers can immerse themselves in a long weekend of music, creativity, and innovation throughout the historic city of Lancaster.

About the Lancaster Music Festival

The Lancaster Music Festival is a celebration of musical diversity and quality, featuring over 400 performances by more than 300 artists in over 50 venues. From the majestic Lancaster Castle to cozy cafés, vibrant city squares, and the city's renowned pubs and bars, the festival offers an unparalleled experience for music and sound lovers of all ages. With almost all performances being free, attendees can enjoy a rich tapestry of musical genres, street theatre, engaging workshops and demonstrations like ours!

Baby in the womb as seen in VR
Womb VR sound experience

What we've got in store

At ITPI, we are dedicated to pushing the boundaries of innovation and creativity. This year, we are excited to present three groundbreaking VR experiences at the Lancaster Music Festival. These experiences, developed in collaboration with Lancaster University researchers, are designed to inspire, educate, and engage - a product of sound, innovation, and invaluable research.

Imagination Cave

Understanding Hearing Limitations

Life in the Womb - Development & Sound

Our upgraded Imagination Cave Experience

Tried out our Ruskin Imagination Cave at Campus in the City? If you liked that one, you'll definitely like what we've got in store with this all new and upgraded Imagination Cave.

Building on our previous Ruskin Imagination Cave project, this updated experience allows users to create art in various iconic styles. Whether you prefer Disney, cartoon, comic, or Van Gogh, simply choose your style and watch your imagination come to life in VR. Your creations will be displayed in a virtual gallery, where others can see and be inspired by your work. You can even download and share your masterpieces. These enhancements were driven by feedback from the original Ruskin experience, making it more interactive and engaging.

Understanding Hearing Limitations

Our second VR experience, created in collaboration with researchers at Lancaster University, explores the world of those with hearing limitations. Step into a virtual lecture theatre and understand how different parts of the room affect hearing for those with hearing difficulties.

This experience allows you to really understand the contrast between hearing with and without cochlear implants, and gain a deeper empathy for those who face these challenges daily by comparing it with how those with no hearing loss live these simple everyday tasks. The experience allows you to witness this for different types of sounds; music to speech.

What is seen inside VR experience on understanding hearing limitations - menu page
Cochlear Implant Experience in Virtual Reality

Life in the Womb - Development & Sound

Have you ever wondered what it's like to experience the miraculous journey of a baby's development?

This experience, also created in collaboration with university researchers, is designed to allow users to explore baby sounds at different stages of development. The VR experience takes you on an immersive journey through these various stages of a baby's development in the womb, allowing you to hear the baby as it grow and the sounds it makes at each of these different stages.

It's an educational experience that highlights the marvels of life and development in an entirely new way.

Sound like something you'd be interested in?

Then make sure you don't miss this years Lancaster Music Festival - Tap to find out more on their website.

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