Event Details

Health@Lancaster Business Bites - Creating a Brand

Join Lancaster University’s Health Partnerships Team and Two Stories to look at creating a definitive brand for your organisation which truly reflects your business values and purpose.

Lancaster-based branding studio, Two Stories, was founded by Managing Director Rob Ellis and Creative Director Bekkie Hull to help companies create brands which bring their activities and beliefs to life - and which shape the way people feel about them.

Through its distinctive development process, Two Stories works collaboratively with individuals and organisations to get to the heart of their aims and ambitions and use that insight to create a brand strategy, narrative and image which properly reflect their work.

This Business Bites session will take you through the highlights of Two Stories’ brand development process by beginning to look at how your brand relates to what you do and why you do it. Rob and Bekkie will help you get under the skin of your organisation to discover and tell its unique story.

Business Bites is a new fortnightly event delivered by the Health Partnerships Team at Lancaster University, aiming to provide some basic business advice and skills to the wide variety of commercial and non-commercial partners in the Health Innovation Community – as well as valuable peer networking opportunities and the chance to make new contacts. Refreshments are included.

In the coming weeks, sessions will focus on topics including pricing, marketing campaigns, evaluation and partnerships and networks.