Deviation for Foregrounding Purposes - A Universal Phenomenon
Task B: Our answer
 Deviation
within Clairol advert
The question is semantically deviant in that we normally talk of red-hot
(not "brown-hot") passion. This is because red is a colour associated
with blood and heat, physical properties which commonly accompany passion,
but brown is not. The girl's hair is also red, of course, giving another
overlay of deviation in terms of an inconsistency between the colour of
the hair in the photograph and the colour mentioned in the slogan.
Note also that the question is rhetorical - it clearly doesn't need an
answer because everyone assumes that 'red-hot', not 'brown-hot' goes with
passion.
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