Cinema Culture in 1930s Britain was guided by the methodological protocols of interpretive sociology, ethnography, and oral history.
An ethnographic enquiry devoted to gathering data from surviving cinemagoers of the 1930s began in 1991, however the main period of data gathering was between 1994 and 1996, when CCINTB was funded by a grant from the UK Economic and Social Research Council and staffed by a Research Fellow and a secretary. Three types of data or materials were gathered in the course of the ethnographic inquiry: interviews, postal questionnaires, and other materials generated by 1930s cinemagoers.
A description of the research design and methodological approach underpinning CCINTB, and its data sources, is detailed in the Research Design document below.