Ethnography

Generally considered to be a branch of anthropology, it is the systematicstudy of how individual people conduct their live within a particular culture taking into account their historical background, as well as the climate, terrain and habitat (see Geertz, 1973; Marcus, 1998). The same word is also used for thewritten report of such a study.  Ethnographic fieldwork is typically carried out through the personal involvement of the researcher in the‘field’ of the culture to be studied (see Faubion, 2001).  Sometimes referred to as action research.  It is a form of qualitative research originally founded by  Gerhard Friedrich Müller (1705-1783)              

See Anthropology, Culture, Emic-etic distinction, Habitat (ecology), Hermeneutics (and phenomenology), Mutuality, Qualitative research, Reflexivity

Faubion, J. D. (2001). Currents of cultural fieldwork. In P. Atkinson, A. Coffey, S. Delamont, J. Lofland, & L. Lofland (Eds.), Handbook of ethnography (pp. 39-59). London, UK: Sage.           

Geertz, C. (1973). Thickdescription: Toward an interpretive theory of culture. In The interpretationof cultures (pp. 3-30). New York, NY: Harper & Row.              
Marcus, G. E. (1998). Ethnographythrough thick and thin. Princeton, NJ: Princeton University Press.