A methodological approach to the study of the relationships among (human) behavior and cultural context. It is an important methodology for testing the universality of human behavior and development, perhaps its main aim. There are two other aims: to discover variations in behavior and development that are not present in one’s own culture, and to integrate the first two aims in order to generate a more universal psychology.
See Anthropological veto, Anthropology, Back-translation, Bias (cultural), Comparative method, Context (cultural), Culture, Emic-etic distinction, Equivalence (of data across cultures), Method bias, Relativism (or cultural relativism), Torres Straits expedition, Universalism