Stewart Knights

Business and Management (Bailrigg) | Year 3 | Degree: BSc Business Management

Storytelling: a global narrative or culturally contingent?

Storytelling has been one of the most effective ways to transfer knowledge across generations and between various cultural groups. However, the modern world presents other potential methods of learning and the effectiveness of storytelling as an educational medium has been called into question. Furthermore, as cultural groups interact in different ways and in varying intensities, what potential challenges arise from using stories that may fail to resonate on a cultural level as a result of implicit biases contained within the narratives? This research study aims to analyse three key areas around storytelling, focusing in on its efficacy and culturally contingent nature. These key areas are:

How effective is storytelling as an educational medium?
Is storytelling effectiveness culturally contingent – if so how?
What are some key tropes within stories that differ/are similar between cultures? Why?

This research is crucial to the learning environments Universities provide. With increasingly global year groups, the inclusivity of learning must be called into question and adapted based on the results of this research study.

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Stewart Knights

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Stewart Knights

Business and Management (Bailrigg) | Year 3 | Degree: BSc Business Management

Storytelling: a global narrative or culturally contingent?

Abstract

Plato and Winnie the Pooh give us context

Introduction

App, podcast and interviews

Methodology

Story example - https://freeonlinesurveys.com/s/ZrAT2RlY | Story and list can be found here - https://drive.google.com/drive/folders/1nufcLfBHpb-EgQHOK-1okmXEUZlj2xIR?usp=sharing

Current stage and future plans

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Storytelling has been one of the most effective ways to transfer knowledge across generations and between various cultural groups. However, the modern world presents other potential methods of learning and the effectiveness of storytelling as an educational medium has been called into question. Furthermore, as cultural groups interact in different ways and in varying intensities, what potential challenges arise from using stories that may fail to resonate on a cultural level as a result of implicit biases contained within the narratives? This research study aims to analyse three key areas around storytelling, focusing in on its efficacy and culturally contingent nature. These key areas are:  
  
<ul> 
<li>How effective is storytelling as an educational medium?</li> 
</ul> 
  
<ul> 
<li>Is storytelling effectiveness culturally contingent - if so how?</li> 
</ul> 
  
<ul> 
<li>What are some key tropes within stories that differ/are similar between cultures? Why?</li> 
</ul> 
  
This research is crucial to the learning environments Universities provide. With increasingly global year groups, the inclusivity of learning must be called into question and adapted based on the results of this research study.

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