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1.2.1 Observations, variables, and data matrices

Table 1.3 displays rows 1, 2, 3, and 50 of a data set concerning 50 emails received during early 2012. These observations will be referred to as the email50 data set, and they are a random sample from a larger data set that we will see in Section 1.7.

Each row in the table represents a single email or case.33A case is also sometimes called a unit of observation or an observational unit. The columns represent characteristics, called variables, for each of the emails. For example, the first row represents email 1, which is a not spam, contains 21,705 characters, 551 line breaks, is written in HTML format, and contains only small numbers.

In practice, it is especially important to ask clarifying questions to ensure important aspects of the data are understood. For instance, it is always important to be sure we know what each variable means and the units of measurement. Descriptions of all five email variables are given in Table 1.4.

spam num_ char line_ breaks format number
1 no 21,705 551 html small
2 no 7,011 183 html big
3 yes 631 28 text none
50 no 15,829 242 html small
Table 1.3: Four rows from the email50 data matrix.
variable description
spam Specifies whether the message was spam
num_ char The number of characters in the email
line_ breaks The number of line breaks in the email (not including text wrapping)
format Indicates if the email contained special formatting, such as bolding, tables, or links, which would indicate the message is in HTML format
number Indicates whether the email contained no number, a small number (under 1 million), or a large number
Table 1.4: Variables and their descriptions for the email50 data set.

The data in Table 1.3 represent a data matrix, which is a common way to organize data. Each row of a data matrix corresponds to a unique case, and each column corresponds to a variable. A data matrix for the stroke study in Section 1.1 is shown in Table 1.1, where the cases were patients and there were three variables recorded for each patient.

Data matrices are a convenient way to record and store data. If another individual or case is added to the data set, an additional row can be easily added. Similarly, another column can be added for a new variable.

Example 1.2.1

We consider a publicly available data set that summarizes information about the 3,143 counties in the United States, and we call this the county data set. This data set includes information about each county: its name, the state where it resides, its population in 2000 and 2010, per capita federal spending, poverty rate, and five additional characteristics. How might these data be organized in a data matrix?

Answer. Each county may be viewed as a case, and there are eleven pieces of information recorded for each case. A table with 3,143 rows and 11 columns could hold these data, where each row represents a county and each column represents a particular piece of information. Seven rows of the county data set are shown in Table 1.5, and the variables are summarized in Table 1.6. These data were collected from the US Census website.44http://quickfacts.census.gov/qfd/index.html

name state pop2000 pop2010 fed_ spend poverty homeownership multiunit income med_ income smoking_ ban
1 Autauga AL 43671 54571 6.068 10.6 77.5 7.2 24568 53255 none
2 Baldwin AL 140415 182265 6.140 12.2 76.7 22.6 26469 50147 none
3 Barbour AL 29038 27457 8.752 25.0 68.0 11.1 15875 33219 none
4 Bibb AL 20826 22915 7.122 12.6 82.9 6.6 19918 41770 none
5 Blount AL 51024 57322 5.131 13.4 82.0 3.7 21070 45549 none
3142 Washakie WY 8289 8533 8.714 5.6 70.9 10.0 28557 48379 none
3143 Weston WY 6644 7208 6.695 7.9 77.9 6.5 28463 53853 none
Table 1.5: Seven rows from the county data set.
variable description
name County name
state State where the county resides (also including the District of Columbia)
pop2000 Population in 2000
pop2010 Population in 2010
fed_ spend Federal spending per capita
poverty Percent of the population in poverty
homeownership Percent of the population that lives in their own home or lives with the owner (e.g. children living with parents who own the home)
multiunit Percent of living units that are in multi-unit structures (e.g. apartments)
income Income per capita
med_ income Median household income for the county, where a household’s income equals the total income of its occupants who are 15 years or older
smoking_ ban Type of county-wide smoking ban in place at the end of 2011, which takes one of three values: none, partial, or comprehensive, where a comprehensive ban means smoking was not permitted in restaurants, bars, or workplaces, and partial means smoking was banned in at least one of those three locations
Table 1.6: Variables and their descriptions for the county data set.