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Centre for Marketing Analytics and Forecasting

About us

Founded in 1990, our Centre continues to lead the field in applied forecasting and marketing analytics.

Forecasting and inventory management

We advise companies on effective procedures for forecasting and inventory management and help in designing the best software solutions for the operational side of businesses.

Multiple sectors

Our research, executive support and training informs practice in many sectors, for example, retail, health, manufacturing, telecommunications and software development.

Innovative methods

We develop new methods to tackle a range of problems facing those using predictive analytics, including demand planning, market modelling and inventory management.

Benefits of our work

Our work results in substantial cost reductions and service level improvements for a range of private and public organisations.

Meet your analytics experts

Your introduction to the Centre for Marketing Analytics and Forecasting from the people who make it thrive.

News

Group photo of Conference attendees

International Symposium on Forecasting

The International Symposium on Forecasting 2024 took place in Dijon, France, and was well attended by CMAF members. 
Group of Staff and Students outside LUMS

CMAF members delivered the NATCOR course Forecasting & Predictive Analytics

Last week, CMAF members delivered the NATCOR course Forecasting & Predictive Analytics. It was a wonderful week with discussions of a wide range of topics starting from simple forecasting methods and ending with artificial neural networks and their application in real life!
Presenter presenting their paper.

CMAF members attended the OR65 Conference at the University of Bath, UK this year.

They presented research in forecasting and/or inventory optimisation. It was a nice three-day conference, with lots of networking and insights from the operational research society.
Image of John Boylan

We are sad to announce the passing of Professor John Boylan

After a short illness our dearest friend, colleague and Director of CMAF, Professor John Boylan peacefully passed away.
Image of Stephan Kolassa receiving his award

CMAF Member, Stephan Kolassa becomes IIF Fellow

We are pleased to announce that a CMAF member, Dr Stephan Kolassa has been appointed as a Fellow of the International Institute of Forecasters during the ISF2023.
Image of book cover.

Centre for Marketing Analytics and Forecasting member publishes new book

CMAF member Dr Stephan Kolassa has co-authored "Demand Forecasting for Executives and Professionals".

More News

Publications

We publish in top level peer-reviewed academic journals, such as Production and Operations Management, European Journal of Operational Research, International Journal of Forecasting, and others.

Publications

People

People in the Centre for Marketing Analytics and Forecasting.

Professor Robert Fildes and Dr Stephan Kolassa are Fellows of the International Institute of Forecasters (IIF).

Centre Members
Sven Crone

Dr Sven Crone

Lecturer

Centre for Marketing Analytics & Forecasting, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Advanced Manufacturing, STOR-i Centre for Doctoral Training

+44 (0)1524 592991 A053a, A - Floor, Management School
Robert Fildes

Professor Robert Fildes

Professor Emeritus

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

A055, A - Floor, Management School
Alex Gibberd

Dr Alex Gibberd

Senior Lecturer in Statistics

Centre for Marketing Analytics & Forecasting, Changepoints and Time Series, DSI - Foundations, Social and Economic Statistics , STOR-i Centre for Doctoral Training

B37, B - Floor, Fylde College
Igor Gusakov

Dr Igor Gusakov

Honorary Researcher

Centre for Marketing Analytics & Forecasting

+34 (0)698 99 01 98
Rebecca Killick

Professor Rebecca Killick

Professor of Statistics

Centre of Excellence in Environmental Data Science, Changepoints and Time Series, CHICAS, DSI - Foundations, Energy Lancaster, Environmental and Ecological Statistics, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Biomedical, LIRA - Environmental Modelling, LIRA - Fundamentals, LIRA - Security and Defence, LIRA - Smart Cities and Mobility, LIRA - Society and Human Behaviour, Network and Systems, Social and Economic Statistics , STOR-i Centre for Doctoral Training

+44 (0)1524 593780 B32, B - Floor, Fylde College
Stephan Kolassa

Dr Stephan Kolassa

Honorary Researcher

Centre for Marketing Analytics & Forecasting

Congzheng Liu

Congzheng Liu

Visiting Researcher

Centre for Marketing Analytics & Forecasting

+44 (0)7422 534377
Nicos Pavlidis

Dr Nicos Pavlidis

Senior Lecturer

Centre for Marketing Analytics & Forecasting, DSI - Foundations, STOR-i Centre for Doctoral Training

Kandrika Pritularga

Kandrika Pritularga

Lecturer

Centre for Health Futures, Centre for Marketing Analytics & Forecasting

D28, D - Floor, Charles Carter Building
Nicola Rennie

Dr Nicola Rennie

Lecturer in Health Data Science

Centre for Marketing Analytics & Forecasting, CHICAS

A34, A - Floor, Health Innovation One
Anna-Lena Sachs

Dr Anna-Lena Sachs

Senior Lecturer in Predictive Analytics

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, DSI - Foundations, Optimisation, STOR-i Centre for Doctoral Training

+44 (0)1524 521894 D03b, D - Floor, Charles Carter Building
Anna Sroginis

Dr Anna Sroginis

Lecturer in Management Science

Centre for Marketing Analytics & Forecasting

D30, D - Floor, Charles Carter Building
Ivan Svetunkov

Dr Ivan Svetunkov

Senior Lecturer

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, DSI - Foundations, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Fundamentals, LIRA - Society and Human Behaviour, STOR-i Centre for Doctoral Training

Alisa Yusupova

Dr Alisa Yusupova

Lecturer in Marketing Analytics

Centre for Marketing Analytics & Forecasting

PhD Students
Ritika Arora

Ritika Arora

PhD student

Centre for Marketing Analytics & Forecasting

Robyn Goldsmith

Robyn Goldsmith

PhD student

STOR-i Centre for Doctoral Training

Benjamin Lowery

Benjamin Lowery

PhD student

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

Adam Page

Adam Page

PhD student, Associate Lecturer

Centre for Marketing Analytics & Forecasting, Statistical Artificial Intelligence, STOR-i Centre for Doctoral Training

Carlos Rodriguez Calderon

Carlos Rodriguez Calderon

Learning Developer (Mathematics and Statistics, LUMS), PhD (Integrated) student

Centre for Marketing Analytics & Forecasting

+44 (0)1524 592208
Hamish Thorburn

Hamish Thorburn

Graduate Teaching Assistant

STOR-i Centre for Doctoral Training

Kai Zheng

Kai Zheng

PhD student

Centre for Marketing Analytics & Forecasting

Centre Administrator
Teresa Aldren

Teresa Aldren

Research Enhancement and Centres Administrator

Centre for Consumption Insights, Centre for Family Business, Centre for Financial Econometrics, Asset Markets and Macroeconomic Policy, Centre for Health Futures, Centre for Marketing Analytics & Forecasting, Centre for Productivity & Efficiency, Centre for Scholarship and Innovation in Management Education, Centre for Technological Futures , Centre for Transport & Logistics (CENTRAL)

+44 (0)7540 302028 B204, B - Floor, Management School

Visiting Research Fellows

Past Members

Past Interns

What we can do for you

Get in touch

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